Fisdom Launches Stock Broking Services

Fisdom Launches Stock Broking Services

by 5paisa Research Team Last Updated: Mar 16, 2023 - 05:28 pm 49.6k Views
Listen icon

Fisdom, one of India’s fastest growing wealth advisory platforms, has now made a foray into stock broking. Fisdom is backed by Naspers. Incidentally, Naspers is a South Africa headquartered technology investor with deep value investments in a number of internet and fintech propositions across the world.

The stock broking venture will position Fisdom as an advisory based stock broker offering a wide array of financial products and services. This would include equity, futures, options, ETFs, Gold Bonds, NCDs as well as services like currency broking. All this would be backed by strong research pool as well as screeners to shortlist companies.

Direct investing or do-it-yourself investing has become the big craze in India, especially after the surge of millennials in stock market trading. This trend has been underlined by a lot of value added digital services being provided by the low cost broking houses like Zerodha, Upstox, 5Paisa and Paytm Money.

Of course, cost would continue to be a major consideration for the do-it-yourself or DIY investor. Fisdom will target the long term investors and the aggressive traders. The idea is to have a dual pricing approach. For the long term investors and the small traders, the focus will be on offering zero brokerage or near zero brokerage offerings to clients. 

For the aggressive traders, who churn large volumes on thin spreads, Fisdom will offer a fixed subscription model. Here the clients will pay a fixed brokerage amount for a month and on that amount they will be allowed to put in almost limitless trades. Only the statutory charges will be billed on actuals. This is likely to attract aggressive churners of capital.

Fisdom already operates a successful mutual fund distribution platform and wants to extend that logic to equities. Apart from low costs, Fisdom will also offer a host of add-ons like research coverage on nearly 3,500 stocks, research tools like quants and technicals as well as smart screeners enabling the right search in a short time.

The broking opportunity looks salivating with the demat account doubling in the last 18 months from 3.5 crore to 7 crore. Of course, the risk is that the broking end is already getting crowded and differentiation and a unique proposition will make the difference in the final analysis. That would be Part-2 of the fight for the broking mindshare.

How do you rate this blog?

or

Start Investing in 5 mins*

Rs. 20 Flat Per Order | 0% Brokerage

oda_gif_reasons_colorful

About the Author

Our research team is composed of some highly qualified research professionals, their expertise range across sectors.

Open Free Demat Account
Resend OTP
Please Enter OTP
Mobile No. belongs to

By proceeding, you agree to the T&C.

Latest Blogs
Stock In Action: Hindustan Aeronautics Ltd

Movement of the Day: Rationale Behind HAL Stock Surge: The recent spike in Hindustan Aeronautics Limited (HAL) stock can be attributed to the Defence Acquisition Council's (DAC) approval for the acquisition of Light Combat Helicopter (LCH) and Light Combat Aircraft (LCA) Mk 1A. 

Rekha Jhunjhunwala & Association

"India, a land of opportunities, boasts one of the world's most popular stock markets. Within its dynamic landscape, the stock market presents significant potential for wealth accumulation for those who navigate it skillfully. Yet, it's essential to acknowledge the inherent risks; only a select group of accomplished traders consistently achieve profits.

Market Outlook for 05 December 2023

Nifty started the week with a huge gap up post the state election outcome over the weekend. The index extended its upmove at all-time highs and ended the day just below 20700 with gains of a couple of percent.