Senco Gold IPO Witnesses Stellar Listing: A Promising Future Ahead

Senco Gold IPO Witnesses Stellar Listing: A Promising Future Ahead

by Tanushree Jaiswal Last Updated: Jul 19, 2023 - 01:01 pm 333 Views

Senco Gold, a renowned jewellery retailer based in Kolkata, recently made its debut on the stock market with an impressive premium of 35.96 percent. The successful initial public offering (IPO) of the company garnered significant investor interest, driven by its strong brand reputation, decades of industry experience, healthy financial performance, attractive valuations, and an asset-light franchise model.

IPO Success and Premium Listing

Senco Gold's IPO received overwhelming demand, with a subscription rate of over 73 times. The company witnessed a substantial premium of 35.96 percent on its opening day, outperforming market expectations. This positive response can be attributed to factors such as the company's brand recognition, financial stability, and attractive valuation compared to its peers.

Strong Market Presence and Franchise Model

With a strong foothold in eastern India, Senco Gold has established itself as a leading jewellery retailer. It operates 136 showrooms, of which 75 are company-owned, and the remaining 61 operate as franchises. The company's asset-light franchise model has been instrumental in expanding its market reach and achieving operational efficiency.

Financial Performance and Valuation

Senco Gold's financial performance has been impressive, with revenue from operations growing at a compound annual growth rate (CAGR) of 24 percent between FY21 and FY23. The net profit during the same period witnessed a CAGR of 61 percent. In terms of valuation, Senco Gold offered an attractive price-to-earnings (P/E) ratio of 15.5x based on its FY23 earnings, significantly lower than its listed peers.

Brokerage Recommendations

Leading brokerages have shown confidence in Senco Gold's prospects, providing a "subscribe" rating for its IPO. Analysts highlight the company's dominant market position, diversified product offerings, and well-managed operations as key factors contributing to its medium-term outlook. They forecasted a robust CAGR for the company's jewellery showroom network expansion and retail sales area under operations over FY23-25.

Concerns and Challenges

Despite the positive outlook, some concerns have been raised by brokerages. The company faced challenges generating positive operating cash flow in the last two years, and its debt-to-equity ratio increased to 1.2x as of March 2023. These factors may pose a risk to the company's profitability if not adequately addressed.


Senco Gold's successful IPO and premium listing signify the market's confidence in the company's growth potential. Its strong market presence, robust financial performance, attractive valuation, and asset-light franchise model position it favourably in the jewellery industry. While concerns about debts and cash flow remain, the overall outlook for Senco Gold appears promising. Investors and market observers will be keen to see how the company manages these challenges and capitalizes on its strengths to achieve sustained growth in the future.

How do you rate this blog?


Start Investing in 5 mins*

Rs. 20 Flat Per Order | 0% Brokerage

About the Author

Tanushree is a seasoned professional with 6 years of experience in the Fintech and Edtech industry.


Investment/Trading in securities Market is subject to market risk, past performance is not a guarantee of future performance. The risk of loss in trading and investment in Securities markets including Equites and Derivatives can be substantial.
Open Free Demat Account
Resend OTP
Please Enter OTP
Account belongs to

By proceeding, you agree to the T&C.

Latest Blogs
Swing Trading Stocks: Week of 3 October 2023

Swing Trading Stocks for the Week

  • Sep 29, 2023
Weekly Outlook on Gold - 29 September 2023

Gold prices are facing sustained pressure despite a backdrop of dollar weakness, a rare occurrence that coincides with a decline in yields on US Treasuries. Typically, the strength of the dollar and higher yields have been key components of the Federal Reserve's hawkish monetary policy.

  • Sep 29, 2023
Weekly Market Outlook for 3 October to 6 October

The last week of September turned out to be volatile as the markets corrected during the monthly expiry to test the 19500 mark. We witnessed a strong recovery in Friday’s session, and the index finally ended the week above 19600, with marginally weekly loss.

  • Sep 29, 2023