IN TODAY’S ERA, TECHNOLOGY IS THE PANACEA FOR MAKING FINANCIAL SERVICES

SMARTER, FASTER
AND MORE AGILE.

The exponential growth in the internet base is the fuel for a growing economy. Smartphones and other digital devices are creating new possibilities for the fintech domain. Today’s engaged and digitally native customers expect digital financial services to be high performing and lightning fast.

DELIVERING ACROSS ALL PARAMETERS

Massive customer acquisition

Achieved significant milestone in crossing customer base of 540,000, growth of 171% over the previous year

Easy product access

Launched comprehensive subscription plan for customers to access our entire product suite at a go

Higher revenue

Recorded 78% Y-o-Y increase in revenues with improved trading activity and higher cross selling of financial products

Enhanced market share

Sustained a 2.6% average daily cash market share and a 2.1% average daily total market share

Advanced digital edge

4,100,000 mobile app downloads till date with a sustained 4.2 star rating on Playstore

INVESTMENT FOR EVERYONE

THE COMPANY IS CONSISTENTLY INVESTING TO BOLSTER ITS DIGITAL ASSETS, IMPROVE OPERATIONAL EFFICIENCY AND ENHANCE USER EXPERIENCE.

REVENUE FOR THE YEAR 2019-20

1,083 Mn

FLAT BROKERAGE FEE FOR ALL TRANSACTIONS

20

STRONG CUSTOMER BASE

540,000

MOBILE APP DOWNLOADS

4.1 Mn

VALUE ENHANCING

BUSINESS MODEL

KEY RESOURCES

Products

Our robust offerings include wide range of trading solutions and financial products under one umbrella.

Technology

Our ability to stay innovative and develop digitised trading platforms that provide seamless experience to customers.

Team

Our experienced workforce with diverse competencies to deliver the best of financial offerings and customer satisfaction.

Governance framework

Our robust governance structure with ethical, transparent and effective risk control mechanism to ensure continuity of business operations.

BUSINESS PROPOSITION

Product basket

Discounted broking services Depository services Research products Distribution of financial products

Research-driven investment products

Swing Trader
Smart Investor
Smallcase
Sensibull

VALUE CREATED
  • Quick access to DIY automated trading platforms
  • Right investment advice through Robo-Advisory
  • Secure and hassle-free transactions
  • Increased market penetration through digitalchannels
  • Swift customer acquisition through better investment choices
  • Enhanced financial literacy through 5paisa School’s education series
  • Continuous development and career opportunities for employees
  • Dedicated and engaged employees
  • Responsible business operations with risk controlled processes

Management Message

MESSAGE FROM THE

CHAIRMAN

chairman-img

THE FINTECH MARKET IN INDIA IS AMONGST THE FASTEST GROWING IN THE WORLD, WITH THE HIGHEST ADOPTION RATE OF 87% VERSUS THE GLOBAL AVERAGE RATE OF 64%

Expanding Customers.

OPPORTUNITIES. REACH.

ceo-img

WE HAVE NOW COMPLETED 4 YEARS OF OUR COMMERCIAL OPERATIONS AND I AM EXCITED TO SHARE THAT 5PAISA CAPITAL IS AMONGST THE COUNTRY’S TOP 10 BROKERS TODAY

LEADING THROUGH UNMATCHED CUSTOMER FOCUS

In an increasingly digitised and competitive operating landscape, 5paisa’s business model with end-to-end digital processes, broad spectrum of offerings and a deep understanding of customer needs has proved to be winner. winner.

CUSTOMER BASE GROWTH IN 2019-20

171 %

NEW CUSTOMERS FROM TIER II/III CITIES

81 %

SCALING UP THROUGH OUR DIGITAL PROWESS

Today, the financial sector is witnessing an accelerated pace of innovation and technology adoption. With an unwavering drive to do things better, we, at 5paisa live and breathe technology. We enrich customer experience through a spread of digital trading platforms and mobile application. These help enhance operational efficiency and facilitate customer interface at every step. Our highly skilled team also ensures that the entire trading process remains convenient, faster and trustworthy for our customers.

OUR DIGITAL TRADING-EDGE

Seamless and faster trading processes

Paperless eKYC with instant three step account opening procedure

Automated Robo-advisory service

Applies artificial intelligence to create predictive investment recommendations

Technologically advanced trading platforms

Mobile trading app, trade station web and trade station EXE to meet the evolving trading needs

Cutting-edge Algo trading platform

Facilitates automated trading decision using advanced Algo tools

Delightful customer experience

Interactive on-boarding and trade execution process

INVESTING IN OUR EMPLOYEES

At 5paisa, we believe that people make an organisation by immensely contributing to the growth story of a company. We pride ourselves on being an organisation with the right blend of expertise, skills and experienced workforce. As a responsible organisation, we foster a work ecosystem that enables our people to perform to the best of their abilities. With best-in-class training modules, learning workshops along with rewards and recognition programmes, we consistently strive to motivate our people.

LEVERAGING THE DIGITAL POWER TO EXPAND AND EDUCATE

Widening reach through social media

The fintech sector is experiencing unprecedented pace of internet penetration with rising availability of smart devices. With easy access to data, people across semiurban and rural areas are also exposed to digital channels. As a consequence, social media has become a crucial medium for organisations to increase brand communication, enhancing customer outreach and acquiring new customers. From creating product awareness to business development, social media tools have emerged as useful platforms for us to connect, engage and empower customers across the country.

AWARDS &

RECOGNITION

Our trading platforms and advanced digital tools continue to earn awards, year after year.

  • Digital Start-up of the Year’, ‘Best Trading App’ and ‘Best Mobile Marketing Campaign’ at the Mobby’s Awards 2019, which recognises achievements of brands across all aspects of the mobile landscape
  • ‘Brand Excellence in Broking Industry’ and ‘Marketing Campaign of the Year’ at the World Marketing Congress 2019, which recognises the work done by the marketing fraternity to take their brands to a whole new level

Board of Directors

  • 1

    Dr. Archana Niranjan Hingorani

    Independent Director
    • Dr. Archana Niranjan Hingorani is an Independent Director of our Company. She holds a MBA and Ph.D. in finance from the University of Pittsburgh, United States. She has over thirty (30) years’ experience in the asset management business, teaching and research. In the recent past, she was associated with IL&FS Group until 2017 in various capacities, including being the CEO of IL&FS Investment Managers Limited. She has rich experience in fund raising, investing, nurturing investments through four different economic cycles and carving exit paths, among others. She has also been involved in mentoring and nurturing smaller start-ups in the technology, education, financial inclusion and encouraging start-ups run by women entrepreneurs.
      She has been named as the most influential woman in India by various publications, including Business Today in the year 2011, 2012 and 2013, Asian Investor in the year 2014, and Fortune India in year 2014, 2015 and 2016.
  • 2

    Ms. Nirali Sanghi

    Independent Director
    • Ms. Nirali Sanghi is an Independent Director of our Company. She founded India Parenting Private Limited in 1999 and serves as its Chief Executive Officer and President. Prior to that, she served at Erstwhile Baring Brothers (New York), Citibank (New York and Mumbai) and The Boston Consulting Group (Mumbai). Ms. Sanghi spent nine (9) years in the United States where she received her Bachelors in Economics and Computer Science from Barnard College, Columbia University (New York, USA) and M.B.A in Finance and Marketing from Columbia Business School (New York, USA).
  • 3

    Mr. Milin Mehta

    Additional Non-Executive and Independent Director
    • Mr. Milin Mehta, is a Chartered Accountant and is a senior partner of K. C. Mehta & Co. Chartered Accountants (Baroda, Mumbai, Ahmedabad and Banglore), for about 3 decades. He is a fellow member of the Institute of Chartered Accountants of India. He is also a Law Graduate and has obtained a Master’s Degree in Commerce. Mr. Mehta has also been invited as special invitee to the Committee of the Institute of Chartered Accountants for making representation before the Central Board of Direct Taxes / Standing Committee of the Parliament on formation of new Direct Tax Code. He has held the position of Treasurer and Vice Chairman of the Western India Regional Council of the Institute of Chartered Accountants of India covering Gujarat, Maharashtra and Goa. He has also co-authored a book on “Minimum Alternate Tax” published by the Bombay Chartered Accountants’ Society.
  • 4

    Mr. Santosh Jayaram

    Whole Time Director
    • Mr. Santosh Jayaram is a Whole Time Director of the Company. He holds Bachelors in Technology degree and a Masters in Business Administration from NMIMS University, Mumbai. He has been associated with 5paisa Capital Limited and IIFL Group since May 2011. He has experience in areas of business process re-engineering, digitisation, product development, mobile application development and user experience management.
  • 5

    Mr. Prakarsh Gagdani

    Whole Time Director & Chief Executive Officer
    • Mr. Prakarsh Gagdani is a Whole Time Director and Chief Executive Officer of the Company. He holds a Post Graduate Diploma Degree in Business Management from Pondicherry University and has done his Bachelors in Business Management from Mulund College of Commerce, Mumbai University. He has more than Seventeen (17) years of cross functional experience in sales, advisory, product development and business development. In the past, he was associated with Angel Broking Limited for about twelve (12) years.
  • 6

    Mr. Gourav Munjal

    Whole Time Director & Chief Financial Officer
    • Mr. Gourav Munjal is an Executive Director and is the Chief Financial Officer of the Company since January 16, 2019. He holds a bachelor’s degree in Commerce from Kurukshetra University and is a qualified Chartered Accountant, Company Secretary and diploma holder in IFRS from the Association of Chartered Certified Accountants (ACCA). He has 9 years of experience in the field of accounts and finance. Before joining the Company, he was associated with IIFL Group and has handled finance and accounts functions in the Company.