NJ Mutual Fund

One of India’s most credible names in the financial services and wealth management sector is NJ Asset Management Private Limited. This Indian AMC belongs to the pioneering finance management company, NJ India Invest Pvt. Ltd., which was incorporated way back in 1994 to cater to the dynamics of the then financial services industry. 

In the contemporary space of financial services, the NJ group – where NJ is an acronym for Mr. Niraj Choksi and Mr. Jignesh Desai, the founding fathers of the NJ group – runs a diverse business of not just financial products and services distribution but also loans/credit, insurance, asset management, and offshore funds distribution. As far as mutual funds are concerned, NJ Mutual Fund owns mutual fund assets worth over Rs. 1,22,477 as of 31.01.2022. 

NJ Mutual Fund believes in “Rule-based Active Investment”, where specialized financial scientists have been roped in to bring together market experience and innovative technologies on the same platform to select stocks, allocate assets, and assign weights. In short, it is a data-driven system that works to identify the best stocks, ascertain their market volatility, and predict their expected returns. This innovative formula has worked brilliantly for NJ Asset Management Pvt. Ltd. to provide optimal value to both their investors and partners and reduce human bias to a great extent. 

Providing value and convenience to every client represents the core value of NJ Asset Management Pvt. Ltd. As a result, they have maintained a specialized research team experienced in portfolio management and mutual fund analysis for the holistic financial well-being of their clients. 

NJ Asset Management Pvt. Ltd. abides by the regulations laid down by SEBI (mutual funds). 

Top 10 NJ Mutual Funds Schemes –

Fund Name
1Y Returns
Fund Size (in Cr)
NJ Balanced Advantage Fund – Direct Growth Hybrid Moderately High - - 4,919

NJ Asset Management Pvt. Ltd. Key Information

1 Fund Name NJ Mutual Fund
2 Incorporation 1994
3 Sponsors NJ India Investment Pvt. Ltd
4 Trustee Nj Asset Management Pvt. Ltd
5 Chairman Mr. Niraj Choksi
6 CEO and Director Mr. Rajiv Shastri
7 Chief Operating Officer Mr. Vineet Nayyar
8 General Manager (Sales) Mr. Anand Varadarajan
9 Chief Compliance Officer Ms. Punam Upadhyay
10 Fund Manager Mr. Rishi Sharma

NJ Asset Management Private Limited – Top Managers

1. Mr. Rajiv Shastri

Backed with an experience of over 25 years in India’s mutual fund and financial products space, Mr. Rajiv Shastri is a force to reckon with. Before commencing his association with NJ Asset Management Pvt. Ltd., Mr. Shastri was a part of Essel, Lotus, and Peerless Mutual Funds. He was also a founding figure of HDFC Mutual Funds. Mr. Shastri is a qualified Chartered Accountant and holds a Master’s degree in Economic Management and Policy from the University of Strathclyde, Glasgow. He also worked as the Professor of Practice with the National Institute of Securities Market and as a columnist with some of India’s renowned financial magazines, including the Business Standard and Money Control.

2. Mr. Anand Varadarajan

Mr. Anand Varadarajan, General Manager Sales, has been a part of the NJ Asset Management team since 2016 and is backed with the experience of over two decades in sales in both the Indian and global markets. One of NJ Asset Management’s most prized employees, Mr. Anand Varadarajan received the prestigious 40 under 40 Alternative Investment Professional Award for being one of India’s top investment personalities.

3. Mr. Vineet Nayyar

NJ Asset Management’s Chief Operating Officer, Mr. Vineet Nayyar comes with the experience of nearly two decades in the space of mutual funds asset management. Academically, after pursuing his Bachelor’s degree from Lucknow University, Mr. Nayyar pursued Chartered and Cost Accountancy. Before his stint with NJ Asset Management Pvt. Ltd, Mr. Nayyar worked in the field of operations and finance at various important companies, such as Fidelity, HDFC, and BNP Paribas.

4. Ms. Punam Upadhyay

Ms. Punam Upadhyay is the current Chief Compliance Officer and Chief Risk Officer at NJ Asset Management Pvt. Ltd. A qualified compliance and legal professional, Ms. Upadhyay has more than 13 years of experience in secretarial and legal professions. Before beginning her stint at NJ Mutual Fund, Ms. Upadhyay worked with the compliance and legal teams at various companies such as Kotak AMC, Pramerica AMC, BNP Paribas, and Edelweiss.

5. Mr. Rishi Sharma

One of NJ Asset Management Private Limited’s assets, Mr. Rishi Sharma’s expertise in rule-based investing and quantamental techniques makes him one of the most prized fund managers in the investment and financial products space. Mr. Sharma has been working as a Fund Manager with NJ Assets Management since 2020 and comes with over 15 years worth of experience. Academically, he has a Commerce degree from Baroda University and a PGDBA from IES Management College, Mumbai. Before joining NJ Mutual Fund, Mr. Rishi Sharma had proven his caliber by building great investment teams at numerous prestigious financial products companies such as Monsoon Capital, IIFL, Suyash Advisors, and MAPE Securities.