Cell Point IPO GMP (Grey Market Premium)

Cell Point IPO GMP
Cell Point IPO GMP

by Tanushree Jaiswal Last Updated: Jun 28, 2023 - 11:41 am 3.6k Views

Cell Point IPO worth ₹50.34 crore, comprises entirely of a fresh issue of shares by the company. The price for the fixed price IPO has been set at ₹100 per share. The fresh issue portion entails the issue of 50.34 lakh shares which at the fixed price of the IPO of ₹100 is worth ₹50.34 crore. There is no OFS component to the IPO and one must remember that while fresh issue is EPS dilutive, the OFS is just a transfer of ownership and not EPS dilutive. Therefore, the overall IPO is equal to the fresh issue of 50.34 lakh shares, which at the fixed IPO price of ₹100 per share works out to total issue size of ₹50.34 crore.

The stock of Cell Point IPO has a face value of ₹10 and bidders can only bid in minimum lot size of 1,200 share each, entailing a minimum investment of ₹120,000 in the IPO at the fixed IPO price of ₹100 per share. That is also the maximum that a retail investor can bid in the IPO. HNIs, NIIs can bid for minimum of 2 lots of 2,400 shares entailing an investment of ₹240,000. The table below captures the lot sizes permissible.

Application Lots Shares Amount
Retail (Min) 1 1200 120,000
Retail (Max) 1 1200 120,000
HNI (Min) 2 2400 ₹240,000

As per the terms of the offer, 50% of the net offer is reserved for the retail investors and 50% of the offer is reserved for other investors. There is also an allocation for market making which will be carved out of the non-retail portion. It is a fixed price issue with the price already fixed at ₹100 per share. NNM Securities Ltd will act as market makers for the SME IPO of Cell Point (India) Ltd. The company has set aside 252,000 shares for the market maker, to provide buy-sell quotes to keep the counter liquid.

The issue opens for subscription on 15th June 2023 and closes for subscription on 20th June 2023 (both days inclusive). The basis of allotment will be finalized on 23rd June 2023 and the refunds will be initiated on 26th June 2023. In addition, the demat credits are expected to happen on 27th June 2023 and the stock is scheduled to list on 29th June 2023 on the NSE SME segment. This is the segment, in contrast to the mainboard, where IPOs of small and medium enterprises (SMEs) are incubated. The grey market price (GMP) trading normally starts about 4-5 days prior to IPO opening and continues till the listing date. In the case of Cell Point (India) Ltd, we already have GMP data for the last 2 days, which should give a reasonable picture of the likely listing.

There are 2 factors that impact the GMP. Firstly, the market conditions have a deep impact on the GMP, especially the liquidity conditions in the market. Secondly, the extent of subscription for the IPO has a deep impact on the GMP as it is indicative of investor interest in the stock. GMP can also technically be in negative, which means the stock would list at a discount to the issue price.

There is one small point to remember here. The GMP is not an official price point, just a popular informal price point. However, in most cases, it has been observed to be a good informal gauge of demand and supply for the IPO. Hence it does give a broad idea of how the listing is likely to be and how the post-listing performance of the stock would be.

GMP tends to be a good mirror of the real stock story. More than the actual price, it is the GMP trend over time that gives insights about which direction the wind is blowing. Here is a quick GMP summary for Cell Point (India) Ltd for the 2 days, data is available.

Date GMP
28-June-2023 ₹-1
27-June-2023 ₹-1
26-June-2023 ₹-1
25-June-2023 ₹1
24-June-2023 ₹1
23-June-2023 ₹1
22-June-2023 ₹2
21-June-2023 ₹4
20-June-2023 ₹6
19-June-2023 ₹8
18-June-2023 ₹12
17-June-2023 ₹12
16-June-2023 ₹11
15-June-2023 ₹12
14-June-2023 ₹12
13-June-2023 ₹10
In the above case, the GMP trend shows that the grey market premium has opened at around ₹10, but now dropped to ₹-1 on the second day on which GMP data is available. Of course, we have to await for the actual subscription numbers to flow in when the issue opens for subscription and also watch the progress, as that would have a very significant impact on the GMP. In the past, stocks which got oversubscribed in the IPO also saw a very robust positive shift in the grey market pricing. For a start, Cell Point (India) Ltd has shown good traction in the grey market.

If you consider the fixed price of the IPO of Cell Point (India) Ltd at ₹100, then the likely listing price is being signalled at around ₹111 per share as per the GMP indicator on 14th June 2023. This is dynamic and keeps changing. One data point to track will be the subscription update on the stock as that would chart the GMP course.

The GMP of ₹11 on the fixed IPO price of ₹100 indicates a listing premium of a healthy 11% for Cell Point (India) Ltd over the listing price. That pre-supposes a listing price of approximately ₹111per share, when Cell Point (India) Ltd lists on 29th June 2023. Of course, these are approximations, so you must keep a margin of safety. One needs to observe the trend of GMP closely as that gives the best hints on listing status. Look at the time series trend than on numbers.

Here is a quick background of Cell Point (India) Ltd. Cell Point (India) Ltd is one of the largest retail outlets for mobile phones and electronic accessories in South India. The company was incorporated in 2001, and offers a physical and virtual platform for multi-brand retail selling of Smart Phones, tablets, mobile accessories, and mobile-related products. In terms of brands sold, Cell Point India sells products manufactured by most of the top names in this space including  Apple, Samsung, Oppo, Realme, Nokia, Vivo, Xiaomi, Redmi, and Oneplus.

While mobile phones are the main driving engine for the company, it is also engaged in multi-brand retailing of other consumer durable electronics goods like Smart TVs of various brands such as Xiaomi, Realme, and One Plus. The company has over 75 stores across the state of Andhra Pradesh and is headquartered in the port city of Visakhapatnam. The company has positioned its retail outlets as a one-stop shop for all mobile related needs.

Cell Point (India) Ltd will use the fresh funds for repayment of borrowings and for repairs and renovation of existing retail outlets. The issue is being lead managed by First Overseas Capital Ltd while Bigshare Services Private Limited will be the registrars to the IPO.

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About the Author

Tanushree is a seasoned professional with 6 years of experience in the Fintech and Edtech industry.


Investment/Trading in securities Market is subject to market risk, past performance is not a guarantee of future performance. The risk of loss in trading and investment in Securities markets including Equites and Derivatives can be substantial.
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