Interview with Symphony Limited

Interview with Symphony Limited

by 5paisa Research Team Last Updated: Dec 16, 2022 - 12:16 am 26k Views
Listen icon

We have been leveraging technology, consumer analytics, supply chain optimisation tools, social media and consumer outreach to build a formidable competitive advantage, emphasises Amit Kumar, Group CEO & Executive Director, Symphony Ltd.

With inflation leading to a rise in input costs along with supply chain challenges, what cost optimization measures are you implementing to safeguard profit margins? 

The consolidated gross profit margin and EBITDA margin for FY21 stood at 45% and 19%, respectively, despite higher raw material costs and increased spending on marketing, advertising and trade partnership programs. The robustness of profitability despite the challenging business environment is the outcome of several strategic initiatives viz. expanding global footprint, agile global supply chain, value engineering and cost optimization measures etc.

We have been nurturing the complementing global strength of Symphony India and our subsidiaries in the areas of R&D and design, marketing access, sales & marketing, value engineering & cost optimization, etc. However, we are keeping a close watch on input cost, logistic cost and supply chain-related issues and we believe that our agile global supply chain will address the emerging logistic and raw material cost dynamics.

Can you highlight how Symphony has leveraged technology over the last three years to build a formidable competitive advantage?

We have been leveraging technology in the areas of D2C, consumer analytics, supply chain optimization tools, social media and consumer outreach for direct consumer engagement and to build a formidable competitive advantage. Recently, we were the first consumer durables company in India to launch an AI-enabled digital marketing campaign which drew a very positive response from consumers and our channel partners.

Can you elucidate the recent developments on the ‘Symphony D2C Brand Store’?

Symphony India's D2C Brand Store has recently been completely transformed with new features and a seamless consumer experience. We have introduced a couple of exclusive range of products, including limited edition Disney and Marvel character-themed air coolers and Smart-range of connected coolers, coupled with attractive consumer schemes like no-cost EMI, and COD payment options on the D2C brand store. We have also launched D2C operations for Australia and Mexico and the response so far has been very encouraging.

What is your earnings outlook for FY23?

We are quite upbeat about the domestic and international market where we operate and believe that our strategic initiatives mentioned above will translate into not only higher revenue, but also higher profitability.

Share Market Today


How do you rate this article?

or

Start Investing in 5 mins*

Rs. 20 Flat Per Order | 0% Brokerage

378X91-D3

About the Author

Our research team is composed of some highly qualified research professionals, their expertise range across sectors.

Disclaimer

Investment/Trading in securities Market is subject to market risk, past performance is not a guarantee of future performance. The risk of loss in trading and investment in Securities markets including Equites and Derivatives can be substantial. Also, The
Open Free Demat Account
Resend OTP
Please Enter OTP
Mobile No. belongs to

By proceeding, you agree to the T&C.

Latest News
What you must know about Marinetrans India IPO?

Net Marinetrans India Ltd was incorporated in the year 2004 and it is engaged in the business of sea freight forwarding. Marinetrans India Ltd started off as a freight forwarder and later expanded to offer Door-to-Door Delivery and 3PL services for the logistics industry.

Net Avenue Technologies IPO GMP (Grey Market Premium)

Net Avenue Technologies IPO opens for subscription on 30th November 2023 and closes for subscription on 04th December 2023.

Warren Buffett Offloads Entire 2.46% Paytm Stake, Faces ₹507 Crore Loss

On November 28, 2023, shares of One 97 Communications, the parent company of Paytm, opened 1% lower following Warren Buffett's move to sell his entire stake in the digital payment giant.