Thomas Cook India and SOTC launch consumer roadshows to capitalize on high travel demand.

Thomas Cook India and SOTC launch consumer roadshows to capitalize on high travel demand.

by 5paisa Research Team Last Updated: 2022-12-13T01:25:01+05:30

To ensure customer convenience, the company is holding most of the roadshows on weekends, at the companies’ outlets and a range of easily accessible venues – close to residential areas as well.

With the steady easing of restrictions across states in the country as well as international destinations, vaccine acceptance along with the potential reopening of commercial flights are all proving to be catalysts giving surge to significant travel demand. Also, the upcoming festive season is proving to be a powerful driver of travel desire. 

To capitalize on this high potential travel opportunity, India’s leading integrated travel services company - Thomas Cook India and its group company - SOTC Travel, have launched a series of physical consumer roadshows across key source markets across India.

Thomas Cook & SOTC’s latest survey reveals that over 85% of respondents are keen to holiday between October to December 2021; 77% preferring international travel and 82% domestic. However, the constant flux in entry-exit regulations and health-safety protocols can be challenging.

As per the company’s filing with the exchange, “Thomas Cook and SOTC’s physical consumer roadshows have hence been conceptualized to guide and assist customers through the complexities of travel in this Covid-era. The companies’ experts are stationed at each venue to provide advice and guidance in planning a smooth holiday experience.” 

The company has selected key consumer catchment areas across high potential source markets including metros, mini-metros and Tier 2-3 locations across India. To ensure customer convenience, the company is holding most of the roadshows on weekends, at the companies’ outlets and a range of easily accessible venues – close to residential areas as well.

Set up in 1881, Thomas Cook (India) is the leading integrated travel and travel-related financial services company in the country offering a broad spectrum of services that include foreign exchange, corporate travel, mice, leisure travel, value-added services, visa and passport services. It operates several leading B2C and B2B brands.

As one of the largest travel service provider networks headquartered in the Asia-Pacific region, the group spans 25 countries across five continents.


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