A traditional street-side business that delivers products and services to consumers face-to-face in an office or store that the business owns, or rents is observed as “brick-and-mortar.”
Brick-and-mortar businesses include the neighbourhood grocery shop and the local bank. Businesses that are primarily web-based, like Amazon.com Inc., have found it difficult to compete. many of us still choose to explore and shop in an exceedingly physical store.
Consumers can test a product sort of a computer game or a laptop at the best buy due to the capabilities of brick-and-mortar businesses to supply experiential buying.
When customers make a purchase in a brick-and-mortar store, they get immediate gratification. However, numerous significant online e-commerce companies have opened physical facilities to capitalise on the benefits of traditional retail, demonstrating the worth of the brick-and-mortar model.
Amazon.com Inc., for instance, has created physical locations to assist sell its items and improve customer relationships.