Anupam Mittal: Success Story of Shaadi.com Founder From Scratch

Anupam Mittal-Founder of Shadi.com has made a remarkable performance in the Online Matchmaking industry. This platform has facilitated countless successful matches for family building. Originally matrimonial sites started for NRI’s. But during the 90’s due to lack of internet facilities in India the business did not boom as expected. But after the pandemic these websites have gained a 30% increase in registrations. Mr. Anupam Mittal born in a middle class family in Mumbai had strong values and principles emphasizing the importance of education and hard work. Let us understand his journey in detail.

Anupam Mittal Biography

Early Life and Education of Anupam Mittal

• Anupam Mittal was born on December 23^rd 1971 in Mumbai. He was raised in a Marwadi family that valued education and entrepreneurship. His curiosity and ambition laid the foundation of his success.
• After completing his education at Boston University in US where he earned an MBA with a focus on Operations and Strategic Management, Mr. Anupam Mittal came to India to make a change in the internet sector.  In 1996 Mittal founded People Group which later launched Shadi.com.  
• He infused capital in to over 250 companies, nurturing startups and fostering innovation across the tech ecosystem.  His role as a judge on Shark Tank India further cemented his status as key figure in entrepreneurship.

Anupam Mittal Net Worth and Investments

• Anupam Mittal’s net worth estimated at around worth Rs. 185 crore by 2024. His income streams are diversified spanning various business and investment returns. His wealth has grown through successful business ventures, wise investments and television appearances.
• Anupam Mittal is one of the most respected judges on the show, admired for his wisdom, humility and astute opinions.

People Group

• Anupam Mittal’s biography is closely intertwined with his role as the founder and CEO of People Group, a conglomerate that has made a significant impact in various industries. People Group is a Media & Entertainment company based in Mumbai.
• Since 1996, the company has brought new awareness and integrations of the internet in the Indian subcontinent. It offers Infocom and telemarketing services to clients from all over the world. People Group is the parent company of Shaadi.com, Makaan.com, and Mauj Mobile.

Shaadi.com

• Shaadi.com, previously Sagaai.com, was the first online matrimonial website in India. The website allows people to search for compatible partners within their religion and community. Shaadi.com changed the Indian matchmaking business, which was exclusive to classified ads in newspapers.
• Shaadi.com has been used by nearly 3.5 crore Indians and has facilitated nearly 50 lakh weddings. Anupam Mittal’s biography is intricately linked with the unparalleled success of Shaadi.com, which is now a leading matrimonial platform in India. Shaadi.com made a revenue of $292.10 million in FY 2022 – 2023.

Mauj Mobile

• In Anupam Mittal’s biography, the success story of Mauj Mobile shines as another significant achievement in his entrepreneurial journey. Mauj Mobile is India’s first gaming platform and mobile media company. It deals with two educational and entertainment content. The company owns and operates Mobango, an app store with thousands of videos, apps, and games.

Anupam Mittal Family

• Anupam Mittal was born in a Marwari business oriented Hindu family. His father Gopal Krishna Mittal is a successful businessman in handloom business and his mother Bhagwati Devi Mittal helps out in the family business with her husband.
• However the handloom business is now taken over by Anupam Mittal. He got married to his long term girlfriend in the year 2013. With time, Anupam Mittal’s profession and personal life flourished. He married Aanchal Kumar –a model and actress. Aanchal Kumar is a model turned actress who has appeared in films such as Bluff master and Fashion in cameo roles. She also made an appearance in the fourth season of Big Boss.
• She has received several modelling honors.  Their daughter Alyssa Mittal turned 6 years old.  Anupam Mittal owns luxurious cards like Audi, Mercedes, Lamborghini and many more. Mittal was raised in a business oriented family where his was already into an handloom business so Mittal from his Childhood had seen the struggle of running business which made him motivated to start his own business once his studies got completed he started investing in various businesses with his sharp mind and intellect he started earning profits and the result is now that he is one of biggest Angel Investors.

Anupam Mittal Story of Shaadi.com

• Anupam Mittal Success story started with his Shaadi.com. This website has brought together many like-minded people. It is one of the most prominent matrimonial sites with a reputation for bringing together the most compatible couples.
• Millions of individuals use this site to find their best match. The site has 3.5 million weddings record from all across the world. It has now become the most popular matrimonial site. Shaadi.com was started by Anupam Mittal in 1996 with a single goal in mind.
• It was started to give better matching experience by increasing the number of possibilities to meet possible life mates. Anupam returned to India after his studies. He along with his father used to conduct web development work for other firms because he didn’t have much else to do. At the same time he ran across one of those old school match makers who will go to any length to get married.
• To protect his reputation he attempted to place Anupam with some of his customers. A thought came to Anupam mind when the matchmaker was at the peak of his push. Now, while he was attempting to get rid of the matchmaker, it occurred to Anupam that what if there was a portal that could operate as a virtual matchmaker for weddings, what if all of the information such guys possessed was posted on the World Wide Web and made available to anyone looking for a bride or groom? This would not only eliminate all inefficiencies and geographical limits but would also greatly simplify the procedure.
• As a result, Anupam published the initial version of Sagaai.com in 1997 without much thought. At the time, this was more of an experiment than a steady enterprise. Even though he was active in the business as well, he only did so on weekends or so, and his primary attention remained on his employment. He invested all of the money he had or had saved for the web module’s development simply because it was the thing that brought the money in.

Anupam Mittal Personal and Professional Achievements

• Mittal’s professional network is extensive, with connections across various industries and sectors. His recognitions include listings on prestigious lists like Business Week’s ’50 Most Powerful People in India’ and multiple accolades for his contributions to entrepreneurship and technology. Beyond the numbers and titles, Mittal’s story is one of resilience and vision. His philanthropic efforts and investments in the start up ecosystem demonstrate a commitment to giving back and fostering a new generation of entrepreneurs.

Anupam Mittal – Investments Besides People Group

• Anupam Mittal has invested in more than 250 startups in the last few years. He was one of earliest investors in Indian ridesharing company OLA. Some other significant investments are Rapido and Big Basket. Anupam was one of the thoughtful investors who came on the top rated startup reality show Shark Tank India Season1 and Season 2. He invested Rs 5.40 crores in Season 1 and Rs 8.05 crores in season 2.  

 Some of his investments are

 Conclusion

• Anupam is an inspiration to many of the current aspiring Indian business starters. He has generated great wealth from his Matrimonial website named, Shaadi.com. Anupam Mittal success story and fame through the currently popular TV show Shark Tank has made him a notable face in current India. Many rising entrepreneurs look up to these Sharks from the Sony TV show.