Kamiya Jani: The Curlytales Success Story

Kamiya Jani – “Follow your passion, but make sure it pays your bills.”

Who is Kamiya Jani?

• Kamiya Jani is a well-known Indian journalist, content creator, and entrepreneur who has carved a niche for herself in the digital media industry. She is the founder and chief editor of Curly Tales, a platform dedicated to travel, food, and lifestyle stories. Through her engaging storytelling and dynamic presence, she has built a strong following among travel enthusiasts and food lovers.
• Born and raised in Mumbai, Kamiya pursued Mass Media and Law, later venturing into journalism. She started her career working with prestigious media houses such as CNBC TV18, ET Now, and Bloomberg UTV, where she honed her skills in business reporting. However, her passion for travel and exploring cultures led her to quit her corporate job and create Curly Tales, which became a leading platform for experiential content.
• Her popular YouTube series Sunday Brunch features candid conversations with celebrities over food, making her a household name in the digital world. Through her work, Kamiya continues to inspire people to travel, discover new cuisines, and embrace adventurous experiences. Her journey from mainstream journalism to independent content creation showcases her determination, creativity, and ability to connect with audiences in a unique and engaging way. 

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• Kamiya Jani was born on May 25, 1988, in Mumbai, Maharashtra, India. Growing up in a bustling metropolitan city, she was exposed to a diverse cultural landscape, which later influenced her passion for travel and storytelling.
• Kamiya Jani comes from a close-knit family. Her father, Mohan Jani, is a businessman involved in the manufacturing of auto rickshaws, while her mother, Poonam Jani, has been a strong influence in her life. She has an elder brother, Tarun Jani, and a sister, Payal Jani.
• Kamiya is married to Samar Verma, whom she met during her first job as a finance writer at CNBC. Their relationship had its ups and downs, including a brief breakup, but they reunited and eventually tied the knot. The couple has a daughter, Ziana Verma, who often appears in Kamiya’s social media posts.
• Her grandfather, Naraindas Jani, originally belonged to Pakistan but migrated to Mumbai during the partition of India. Kamiya’s family has played a significant role in shaping her journey, supporting her passion for travel and content creation.

How Growing Up in Mumbai Shaped Kamiya Jani’s Worldview

Mumbai, often referred to as the City of Dreams, played a significant role in shaping Kamiya’s perspective on life. The city’s fast-paced environment, rich heritage, and cosmopolitan nature instilled in her a sense of curiosity and adaptability.

• Exposure to Diversity: Mumbai’s multicultural atmosphere allowed Kamiya to interact with people from different backgrounds, fostering her ability to connect with audiences through storytelling.
• Influence of Media and Journalism: Being in a media hub, she was naturally drawn to journalism, which later became her career path.
• Entrepreneurial Spirit: Mumbai’s thriving business ecosystem inspired her to take risks and eventually launch Curly Tales, a platform dedicated to travel and lifestyle content.

Academic Qualifications of Kamiya Jani

Kamiya pursued higher education in Mumbai, aligning her studies with her passion for media and communication.

Journalism and Mass Communication: Laying the Foundation

Kamiya Jani holds a Bachelor of Mass Media (BMM) degree from R.D. National College, Mumbai. This academic background provided her with essential skills in journalism, content creation, and media production.

• Developing Storytelling Skills: Her coursework emphasized writing, reporting, and broadcasting, which later helped her craft engaging travel narratives.
• Understanding Audience Engagement: Studying mass communication enabled her to analyze audience preferences, a skill she leveraged while building her digital platform.
• Practical Exposure: During her college years, she gained hands-on experience through internships and freelance journalism, preparing her for a career in media.

Additionally, Kamiya pursued a Bachelor of Laws (LLB) degree from G J Advani Law College, Mumbai. While she did not pursue law professionally, this education broadened her understanding of corporate regulations and business ethics, which proved beneficial in managing her entrepreneurial ventures. Her academic journey laid the foundation for her transition into journalism, where she worked with leading media houses before establishing Curly Tales.

 Kamiya Jani’s Career Before Starting Curly Tales

Kamiya Jani’s journey from a mainstream media professional to a successful entrepreneur is an inspiring story of passion, risk-taking, and innovation. Before founding Curly Tales, she worked with leading financial news platforms, gaining valuable experience in journalism, content creation, and audience engagement.

Professional Journey in Mainstream Media

Kamiya Jani began her career in journalism, working with some of the most prestigious media houses in India. Her expertise in business reporting and financial journalism helped her develop strong analytical skills, which later played a crucial role in her entrepreneurial success. Kamiya Jani’s professional journey included working with ET Now, CNBC TV18, and Bloomberg UTV, where she covered financial markets, business trends, and economic developments.

ET Now – Business Journalism and Market Analysis

At ET Now, Kamiya worked as a Financial Market Anchor, reporting on stock market trends, corporate earnings, and economic policies. This role helped her:

• Develop expertise in financial storytelling, making complex market trends accessible to a broad audience.
• Understand the importance of data-driven journalism, which later influenced her content strategy for Curly Tales.
• Build strong connections with industry leaders, investors, and entrepreneurs.

CNBC TV18 – Corporate Reporting and Industry Insights

At CNBC TV18, Kamiya worked as a Correspondent and Sub-Editor, covering corporate developments, mergers, acquisitions, and business strategies. Her key learnings included:

• The power of engaging content, as CNBC’s audience relied on clear, concise, and insightful reporting.
• The ability to adapt to fast-paced news cycles, which later helped her create dynamic travel and lifestyle content.
• Exposure to global business trends, shaping her understanding of entrepreneurship and digital media.

Bloomberg UTV – Anchoring and Production

At Bloomberg UTV, Kamiya worked as an Anchor and Associate Producer, focusing on lifestyle, travel, and entertainment shows. This experience was pivotal in her career shift, as she:

• Discovered her passion for storytelling beyond finance, leading her to explore travel journalism.
• Learned the technical aspects of content production, including scripting, editing, and audience engagement.
• Developed a creative approach to presenting information, which later became the foundation of Curly Tales.

Her experience in mainstream media gave her credibility, confidence, and industry knowledge, but she soon realized that her true passion lay in travel and lifestyle content creation.

The Shift from Corporate Job to Content Creation

Despite her successful career in financial journalism, Kamiya Jani felt a strong desire to explore the world and share experiences beyond business news. This led her to take a bold step—leaving her corporate job to build her own brand.

Why Kamiya Jani Chose to Become an Entrepreneur?

Passion for Travel and Storytelling

Kamiya had always been passionate about travel, food, and unique experiences. While working in mainstream media, she realized that her true calling was to document and share stories that inspire people to explore the world.

Desire for Creative Freedom

In corporate journalism, content is often dictated by market trends and editorial guidelines. Kamiya wanted the freedom to create engaging, personal, and relatable content that resonated with a wider audience.

Identifying a Market Gap

During her time in business journalism, she noticed a lack of digital platforms dedicated to travel and lifestyle storytelling. She saw an opportunity to create a content-driven platform that combined travel experiences with engaging narratives.

Taking the Leap – Founding Curly Tales

In 2016, Kamiya Jani quit her full-time media job and launched Curly Tales, a digital platform focused on travel, food, and experiences. Her goal was to inspire people to explore new destinations, discover hidden gems, and embrace adventure.

How Curly Tales Was Founded – The Entrepreneurial Leap

The Vision Behind Curly Tales: Travel, Food, and Lifestyle

Curly Tales was founded in 2016 by Kamiya Jani, a former business journalist who left her corporate media career to pursue her passion for travel and storytelling. The platform was created with the vision of inspiring people to explore new destinations, discover unique food experiences, and embrace a lifestyle of adventure.

Kamiya realized that while there were numerous travel blogs and food review sites, there was no single digital platform that seamlessly combined travel, food, and lifestyle content in an engaging and relatable manner. She wanted to bridge this gap by creating a space where people could find authentic recommendations, hidden gems, and personal travel experiences.

Creating a Niche in the Digital Content Space

Curly Tales differentiated itself by focusing on storytelling-driven content rather than generic travel guides. The platform’s unique approach included:

• Personalized Travel Experiences: Instead of listing destinations, Curly Tales shares real experiences, making travel feel more accessible and relatable.
• Food-Centric Travel: Highlighting local cuisines, street food, and fine dining, making food an integral part of the travel experience.
• Lifestyle and Experiences: Covering staycations, luxury travel, adventure activities, and cultural events, expanding beyond traditional travel content.
• Video-Based Storytelling: Leveraging high-quality video content to engage audiences across social media platforms.

Kamiya’s background in journalism helped her craft compelling narratives, making Curly Tales a trusted source for travel and food recommendations.

Curly Tales’ Rise to Popularity Across India

Since its inception, Curly Tales has grown into India’s leading travel and lifestyle content platform, attracting millions of viewers across YouTube, Instagram, and Facebook. The platform’s success can be attributed to its engaging content, strategic collaborations, and audience-centric approach.

Key Milestones and Growth of Curly Tales Platform

1. 2016 – Launch of Curly Tales

• Kamiya Jani quits her corporate job and starts Curly Tales as a personal blog.
• The platform initially focuses on travel stories and food experiences.

2. 2017 – Expansion into Video Content

• Curly Tales introduces video-based storytelling, making content more engaging.
• The platform gains traction on Facebook and Instagram, attracting a loyal audience.

3. 2018 – Collaborations with Brands and Celebrities

• Curly Tales partners with hospitality brands, airlines, and tourism boards.
• Kamiya interviews Bollywood celebrities and entrepreneurs, expanding the platform’s reach.

4. 2019 – Growth on YouTube

• The platform’s YouTube channel gains popularity, crossing 100,000 subscribers.
• Introduction of travel series and food vlogs, making content more diverse.

5. 2020 – Digital Expansion and Pandemic Adaptation

• During the COVID-19 pandemic, Curly Tales shifts focus to local travel, home experiences, and virtual storytelling.
• The platform adapts by creating staycation guides and food delivery reviews.

6. 2022 – Crossing 1 Million Followers

• Curly Tales reaches over 1 million followers across social media platforms.
• The brand expands into regional content, catering to diverse audiences.

7. 2023 – Becoming a Household Name

• Curly Tales is recognized as India’s top travel and lifestyle content platform.
• The platform collaborates with global tourism boards, expanding its international presence.

The Secret Behind Curly Tales’ Success

• Authenticity: The platform focuses on real experiences, making content relatable.
• Engagement: High-quality video storytelling keeps audiences hooked.
• Innovation: Constantly evolving content formats to stay relevant.
• Community Building: Creating a loyal audience base through interactive content.

Achievements and Recognition of Kamiya Jani

Kamiya Jani has established herself as one of India’s most influential travel and lifestyle content creators. Through Curly Tales, she has redefined digital storytelling, earning numerous awards, media recognition, and brand collaborations. Her impact extends beyond content creation, inspiring aspiring entrepreneurs, especially women, to pursue their passions fearlessly.

Awards and Media Coverage of Curly Tales

Curly Tales has grown into India’s leading travel and food discovery platform, earning accolades for its engaging content and innovative approach. Kamiya Jani’s work has been recognized by prestigious organizations, highlighting her contribution to digital media and travel journalism.

Major Awards Won by Kamiya Jani

Kamiya Jani has received multiple awards for her excellence in content creation and digital influence:

• Best Travel Creator Award – National Creator Awards 2024 (Presented by Prime Minister Narendra Modi) – Recognized for her outstanding contribution to travel storytelling.
• Travel Influencer of the Year – SATTE Awards – Honoured for her impact on the travel and tourism industry.
• Wonder Women Awards 2023 – Trailblazer Impact – Acknowledged for her leadership in digital content creation.
• Influencex23 Awards – Food Influencer of the Year (Female) – Celebrated for her expertise in food-related content.
• Entrepreneur Influencer Awards – Best Lifestyle Influencer of the Year – Recognized for her influence in lifestyle and travel journalism.

Media Coverage and Public Recognition

Kamiya Jani’s success has been widely covered by media outlets, showcasing her journey from a corporate journalist to a leading digital entrepreneur. She has been featured in:

• Forbes India – Highlighting her entrepreneurial journey and the rise of Curly Tales.
• Economic Times – Discussing her impact on the travel and food content industry.
• DNA India – Covering her recognition at the National Creator Awards.

Her ability to blend storytelling with digital innovation has made her a household name in the travel and lifestyle space.

Influence of Kamiya Jani in the Digital Creator Economy

Kamiya Jani’s success extends beyond her personal achievements—she has played a pivotal role in shaping the digital creator economy in India. Through Curly Tales, she has demonstrated how content-driven businesses can thrive in the digital age.

Major Brand Collaborations and Endorsements

Curly Tales has partnered with leading brands in travel, hospitality, and lifestyle, including:

• Airbnb – Showcasing unique stays and travel experiences.
• Taj Hotels – Featuring luxury travel and hospitality insights.
• Zomato & Swiggy – Collaborating on food discovery and restaurant reviews.
• State Tourism Boards – Promoting travel destinations across India and internationally.

These collaborations have helped Curly Tales expand its reach, making it a trusted platform for travel and food recommendations.

Inspiring Women Entrepreneurs in India

Kamiya Jani’s journey is an inspiration for women entrepreneurs looking to break barriers in digital media and content creation.

Empowering Women Through Digital Storytelling

• Encouraging Women to Pursue Passion Projects – Kamiya’s transition from journalism to entrepreneurship proves that following one’s passion can lead to success.
• Breaking Stereotypes in Travel Journalism – As a female travel creator, she challenges traditional norms and encourages women to explore the world independently.
• Mentoring Aspiring Content Creators – Through interviews, workshops, and social media engagement, she shares insights on building a successful digital brand.

Kamiya Jani’s achievements highlight the power of storytelling, digital innovation, and entrepreneurial vision. Her journey continues to inspire millions, proving that passion, persistence, and creativity can lead to extraordinary success.

Lessons from Kamiya Jani’s Success Journey

Kamiya Jani’s entrepreneurial journey with Curly Tales is a testament to the power of passion, consistency, and vision. From leaving a stable corporate job to building one of India’s most influential travel and lifestyle platforms, her success story offers valuable lessons for aspiring content creators and entrepreneurs.

Key Takeaways from the Curly Tales Success Story

Importance of Passion, Consistency, and Vision

• Passion Drives Success

Kamiya Jani’s decision to leave her career in financial journalism was fueled by her love for travel and storytelling. She recognized that true success comes from pursuing what excites and motivates you. Identify your passion and align it with your career goals. Whether it’s travel, food, or digital media, working on something you love increases motivation and creativity.

• Consistency Builds Credibility

Curly Tales didn’t become a household name overnight. Kamiya consistently produced high-quality content, engaged with her audience, and adapted to changing trends. Success in content creation requires regular posting, audience interaction, and continuous improvement. Staying consistent helps build trust and a loyal following.

• Vision Creates Long-Term Impact

Kamiya Jani didn’t just create a travel blog—she built a multi-platform brand that integrates storytelling, video content, and influencer collaborations. Her vision helped Curly Tales expand beyond social media into brand partnerships, tourism collaborations, and digital media leadership. Think beyond short-term goals. A strong vision helps scale a brand and create lasting influence in the industry.

How to Build a Successful Digital Brand in India

• Find Your Niche : Kamiya Jani identified a gap in travel and food storytelling and built Curly Tales around it. Instead of generic content, she focused on personal experiences, hidden gems, and engaging narratives.
• Leverage Video Content: Curly Tales gained popularity through high-quality video storytelling. Kamiya understood that visual content is more engaging and shareable than text-based blogs.
• Engage with Your Audience: Kamiya Jani actively interacts with her followers, responding to comments, conducting Q&A sessions, and sharing behind-the-scenes content.
• Collaborate with Brands and Influencers: Curly Tales partnered with Airbnb, Taj Hotels, and tourism boards, expanding its reach and credibility.
• Stay Adaptable and Innovative: Kamiya Jani continuously evolves her content strategy, adapting to new trends, audience preferences, and digital advancements.

Conclusion: From Journalist to Founder of a Leading Digital Platform

Kamiya Jani’s Journey as a Digital Entrepreneur

• Kamiya Jani’s transformation from a business journalist to a leading digital entrepreneur is a testament to the power of passion, risk-taking, and innovation. After spending years in mainstream media, working with ET Now, CNBC TV18, and Bloomberg UTV, she realized that her true calling lay in travel, food, and storytelling.
• In 2016, she took a bold step by leaving her corporate job to launch Curly Tales, a digital platform dedicated to travel, food, and lifestyle experiences. What started as a personal blog soon evolved into India’s most influential travel content brand, attracting millions of followers across YouTube, Instagram, and Facebook.
• Kamiya’s success as a digital entrepreneur is rooted in her ability to blend storytelling with digital innovation. She leveraged video content, social media engagement, and brand collaborations to scale Curly Tales into a multi-platform business. Today, she is recognized as one of India’s top travel influencers, inspiring people to explore new destinations and embrace adventure.

Legacy of Curly Tales in Indian Content Creation

Curly Tales has revolutionized travel and lifestyle content in India, setting new benchmarks for digital storytelling. The platform’s impact extends beyond entertainment—it has influenced tourism trends, food discovery, and experiential travel.

Key Contributions of Curly Tales to Indian Content Creation:

• Authentic Travel Narratives: Unlike traditional travel guides, Curly Tales focuses on real experiences, hidden gems, and local insights, making travel more relatable.
• Food-Centric Storytelling: The platform has played a crucial role in highlighting regional cuisines, street food, and luxury dining, shaping India’s food discovery landscape.
• Influencer-Led Content: Kamiya Jani’s interviews with Bollywood celebrities, entrepreneurs, and chefs have added a unique dimension to travel journalism.
• Brand Collaborations: Curly Tales has partnered with Airbnb, Taj Hotels, Zomato, and tourism boards, expanding its influence in the hospitality industry.
• Community Engagement: The platform has built a loyal audience base, encouraging interactive content and user-generated travel stories.

Curly Tales continues to inspire millions, proving that passion-driven content creation can lead to entrepreneurial success. Kamiya Jani’s journey serves as a blueprint for aspiring digital creators, demonstrating that vision, consistency, and innovation are the keys to building a lasting brand.

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