Marico Share Price

Marico is one of India’s leading names in the FMCG sector. The company holds multiple brands in the categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. Its brands such as Parachute, Saffola, Hair & Care, Nihar, Livon, Mediker, etc. add value to the life of 1 in every 3 Indians. Its international portfolio includes brands such as Fiancée, Caivil, Hercules, Black Chic, Isoplus, Code 10, Ingwe, X-Men and Thuan Phat. These products are localized to fulfil the lifestyle needs of international consumers. It operates across 25 countries globally, including Bangladesh, Vietnam, Malaysia, Egypt, South Africa and the Middle East.

Business Verticals

Listed below are Marico’s product categories and some famous brands associated with them:

1. Coconut Oil - Parachute, Nihar Naturals.
2. Super-premium refined edible oils - Saffola.
3. Value-added hair oils - Parachute Advanced, Nihar Naturals, Hair & Care.
4. Healthy foods - Saffola oats, Coco Soul. Coconut oil, Saffola FITTIFY Gourmet Range.
5. Premium Hair Nourishment - Livon, Hair & Care, Caivil, Black Chic, Isoplus, Detangler, etc.
6. Male Grooming & Styling - Set Wet, Beardo, Parachute.
7. Skin Care - Kaya Youth, Parachute Advanced.
8. Hygiene - Mediker, Veggie Clean.
 

Company History

In 1971, Harsh Mariwala, then a young graduate, joined his family business by the name of Bombay Oil Industries. In 1974, he introduced the iconic Parachute coconut oil, and in 1990, the brand Marico was born. Currently, 95% of the company's brands are leading players in their market, i.e. either a No. 1 or No. 2 spot in terms of market share.

Over the last 14 years, the company has completed 13 acquisitions of brands such as Fiancee, Caivil, X-Men, Set-wet, and Livon.

Milestones

1971 - Harsh Mariwala joins the family business - Bombay Oil Industries.

1974 - Harsh sets up a national distribution network for Parachute, and the infamous blue bottle makes its first appearance.

1980 - Plastic packs replaced the traditional tin packs, pioneering an industry-wide shift.

1990 - The 3Ps of Marico are co-created by the leadership in its first Corporate Mission and Values document.

1991 - Marico launches Hair & Care hair oil. Sweekar sunflower oil was launched.

1993 - Marico sets up its first overseas office in Dubai.

1996 - Marico gets listed on the Indian Stock Exchange.

1999 - It faced threat from an international giant and to protect its turf it goes on the offensive with ‘Parachute ki Kasam’.

1999 - The company expanded with its first overseas manufacturing facility in Bangladesh. Marico acquired Mediker in the same year.

2002 - Marico ventured into the skin care solutionswith India’s first unisex dermatology-led clinics. 

2003 - Sets up copra collection centre to produce directly from framers increasing their margins and thereby improving their lives.

2007 - Marico acquires Fiancée and hair code in Egypt and Caivil, Balck Chic and Hercules in South Africa.

2009 - Marico publicly offers equity in Bangladesh for one of its overseas subsidiaries.

2010 - Started its South East Asia journey with code 10 male grooming in Malaysia and Derma Rx Skincare solutions in Singapore. Launched Saffola breakfast Masala oats, yet another innovation from Marico.

2011 - Parachute Advanced entered the skincare category with the launch of Parachute Advanced Body Lotion (PABL).

2011 - Parachute Gold Hair Cream was launched in the Middle East market targeted to women and today has great equity amongst the consumer. Marico strengthens its presence in S.E. Asia through male grooming, skincare and food portfolio acquired in Vietnam.

2012 - Get SetWet and Go. India’s Gen Next is styled by Marico.

2013 - Kaya Skin Care business demerged from Marico. Establishes itself as a separate entity.

2014 - Marico group turnover crosses ₹5,000 crores.

2015 - Marico’s Market Cap tops ₹25,000 crores.

2020 - Marico partners with Swiggy, Zomato; launches hand sanitiser under the Mediker brand, KeepSafe, a range of premium personal and out-of-home hygiene products along with surface disinfectant sprays, strengthening its portfolio into the fast-growing segment of safety and hygiene after COVID-19.