Novus Loyalty IPO Subscribed 1.54 Times on Day 4

Novus Loyalty Limited's initial public offering (IPO) closed its four-day subscription window at 1.54 times overall subscription by 4:44 PM on Day 4 (March 20, 2026). The ₹60.15 crore book-build issue, priced at ₹139–₹146 per share, received bids for 42,58,000 shares against 27,60,000 shares on offer, with total applications reaching 1,324.

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Subscription Status of Novus Loyalty IPO

Here are the subscription details for Novus Loyalty IPO IPO Day 4, as of 4:46 PM:

Key Highlights – Day 4

• Overall subscription reached 1.54 times on the final day, improving from Day 3's 1.06 times.
• Individual investors led at 1.80 times, building steadily from Day 3's 1.38 times, reflecting consistent retail demand for this loyalty technology SME IPO.
• Non-institutional investors crossed full subscription at 1.16 times, improving sharply from Day 3's 0.58 times, with bNII at 1.31 times and sNII at 0.87 times.
• Qualified institutional buyers (ex-anchor) crossed full subscription at 1.38 times, improving from Day 3's 0.89 times.

Key Highlights – Day 3

• Overall subscription crossed full subscription at 1.06 times, improving from Day 2's 0.88 times.
• Individual investors led at 1.38 times, improving from Day 2's 1.22 times.
• Non-institutional investors improved to 0.58 times from Day 2's 0.09 times, with bNII at 0.78 times and sNII at 0.16 times.
• Qualified institutional buyers (ex-anchor) held steady at 0.89 times, unchanged from Day 2.
   

Key Highlights – Day 2

• Overall subscription reached 0.88 times, broadly unchanged from Day 1's 0.83 times.
• Individual investors led at 1.22 times, improving from Day 1's 1.04 times.
• Non-institutional investors declined sharply to 0.09 times from Day 1's 0.45 times.
• Qualified institutional buyers (ex-anchor) improved marginally to 0.89 times from Day 1's 0.76 times.

Key Highlights – Day 1

• Overall subscription reached 0.83 times on Day 1 (March 17, 2026), reflecting strong initial investor interest in this loyalty technology SME IPO.
• Individual investors led opening participation, crossing full subscription at 1.04 times on Day 1.
• Non-institutional investors recorded 0.45 times, with bNII at 0.64 times and sNII at 0.08 times on Day 1.
• Qualified institutional buyers (ex-anchor) recorded 0.76 times on Day 1.
   

About Novus Loyalty Limited

Incorporated in 2011, Novus Loyalty Limited is a technology-driven company providing loyalty and rewards solutions to industries including fintech, e-commerce, banking, FMCG, and real estate. The company offers both on-premises and SaaS models, with AI-powered analytics, serving clients across nine Indian states and internationally in the UAE, USA, Australia, and Puerto Rico. As of January 31, 2026, the company had approximately 50 personnel. Anchor investors fully subscribed their allocation of ₹16.50 crores on March 16, 2026.