Simca Advertising IPO Subscribed 80.81 Times on Day 3
Last Updated: 12th May 2026 - 05:20 pm
Simca Advertising Limited's initial public offering (IPO) closed its three-day subscription window with strong investor interest, reaching 80.81 times overall subscription by 4:54 PM on Day 3 (May 12, 2026). The ₹58.04 crore book-build issue, priced at ₹174 to ₹183 per share, received bids for 20,79,65,400 shares against 25,73,400 shares on offer, with total applications reaching 83,114.
Subscription Status of Simca Advertising IPO
| Date | QIB | NII | Individual Investors | Total |
|---|---|---|---|---|
| Day 1 (May 8) | 1.84 | 0.52 | 0.24 | 0.65 |
| Day 2 (May 11) | 6.50 | 3.05 | 4.24 | 4.19 |
| Day 3 (May 12) | 101.08 | 81.51 | 70.78 | 80.81 |
Here are the subscription details for Simca Advertising IPO Day 3, as of 5:04 PM:
| Investor Category | Subscription (times) | Shares Offered | Shares bid for | Total Amount (₹ Cr.) |
|---|---|---|---|---|
| Anchor Investors | 1.00 | 4,39,200 | 4,39,200 | 8.04 |
| Market Maker | 1.00 | 1,59,000 | 1,59,000 | 2.91 |
| QIB (Ex-Anchor) | 101.08 | 4,87,800 | 4,93,05,000 | 902.28 |
| NII | 81.51 | 10,29,600 | 8,39,18,400 | 1,535.71 |
| Individual Investors | 70.78 | 10,56,000 | 7,47,42,000 | 1,367.78 |
| Total | 80.81 | 25,73,400 | 20,79,65,400 | 3,805.77 |
Key Highlights – Day 3
- Overall subscription surged to 80.81 times on the final day, from Day 2's 4.19 times, driven by a sharp last-day surge across all investor categories.
- Qualified institutional buyers (ex-anchor) led at 101.08 times, surging from Day 2's 6.50 times.
- Non-institutional investors recorded strong participation at 81.51 times, surging from Day 2's 3.05 times, with bNII at 92.20 times and sNII at 60.11 times.
- Individual investors recorded strong participation at 70.78 times, surging from Day 2's 4.24 times.
- Total applications reached 83,114 on Day 3.
Key Highlights – Day 2
- Overall subscription reached 4.19 times, improving from Day 1's 0.65 times.
- Individual investors crossed full subscription at 4.24 times, improving from Day 1's 0.24 times.
- Qualified institutional buyers (ex-anchor) improved to 6.50 times from Day 1's 1.84 times.
- Non-institutional investors crossed full subscription at 3.05 times, with bNII at 3.22 times and sNII at 2.69 times.
Key Highlights - Day 1
- Overall subscription reached 0.65 times on Day 1 (May 8, 2026), reflecting moderate initial investor interest in this OOH advertising SME IPO.
- Qualified institutional buyers (ex-anchor) crossed full subscription at 1.84 times on the opening day.
- Non-institutional investors recorded 0.52 times, with bNII at 0.69 times and sNII at 0.17 times on Day 1.
- Individual investors showed subdued participation at 0.24 times on Day 1.
- Anchor investors fully subscribed their allocation of ₹8.04 crores on May 7, 2026.
About Simca Advertising Limited
Incorporated in June 2022, Simca Advertising Limited provides out-of-home advertising services in Mumbai and Maharashtra, offering hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage to brands across advertising, entertainment, real estate, fashion, insurance, and government sectors. The company manages over 100 OOH media assets in Mumbai and is ISO 9001:2015 certified.
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