How to Check Novus Loyalty IPO Allotment Status

Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology.

The company provides both customisable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.

Novus Loyalty IPO is a book build issue of ₹60.15 crore, comprising a fresh issue of 0.33 crore shares aggregating to ₹48.18 crore and an offer for sale of 0.08 crore shares aggregating to ₹11.97 crore. The IPO opened on March 17, 2026, and closed on March 20, 2026. The allotment is expected on Monday, March 23, 2026. The share price band was set at ₹139 to ₹146 per share.

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Steps to Check Novus Loyalty IPO Allotment Status on Registrar Site

• Visit the BSE IPO Allotment Status Page Kfin Technologies Ltd.
• Select "Novus Loyalty" from the dropdown menu on the allotment status page
• Enter your PAN ID, Demat Account Number, or Application Number in the designated field
• Complete the captcha verification process and click on the "Submit" button to view your allotment status

Steps to Check Novus Loyalty IPO Allotment Status on BSE/NSE

• Navigate to the BSE SME IPO Allotment Status Page
• Select the issue type: equity/debt
• Choose "Novus Loyalty" from the list of active IPOs in the dropdown menu
• Input your Application Number and PAN ID in the required fields
• Verify the captcha and click "Search" to check your allotment status

Novus Loyalty IPO Subscription Status

Novus Loyalty IPO subscribed 1.54 times overall. Here is the category-wise breakdown as of 4:44:35 PM on March 20, 2026:

• QIB Category (Ex Anchor): 1.38 times
• Non-Institutional Investors (NII): 1.16 times
• Individual Investors: 1.80 times

Novus Loyalty IPO Share Price and Investment Details

The minimum investment required was ₹2,92,000 for 2 lots (2,000 shares) for individual investors. The issue raised ₹16.50 crore from anchor investors. The issue includes a reservation of up to 2,30,000 shares for the market maker, Shreni Shares Ltd. The anchor investor lock-in period ends on April 22, 2026 for 50% of shares (30 days) and June 21, 2026 for the remaining shares (90 days). Given the overall subscription of 1.54 times with moderate institutional interest at 1.38 times, moderate NII participation at 1.16 times, and healthy individual investor subscription at 1.80 times, the share price listing expectations remain cautiously positive.

Utilisation of IPO Proceeds

The proceeds will be utilised for funding expenditure towards investment in upgrading, enhancement of, and development of new products (₹13.00 crore), business development and marketing activities including manpower hiring (₹9.62 crore), and general corporate purposes and unidentified inorganic acquisition.

Business Overview

Novus Loyalty Limited is a technology-driven loyalty and rewards solution provider to strengthen customer-corporate relations. Boosted margins from FY24 onwards and bumper profits of H1-FY26 raise eyebrows and concern over sustainability. There appears to be a window dressing for fancy valuations for the IPO.

The company demonstrated financial performance with total income of ₹104.63 crore for FY2025 and a net worth of ₹18.89 crore as of September 30, 2025. The company benefits from comprehensive loyalty solutions, experienced promoters and management team, quality assurance and quality certification, and clients in international markets. However, investors should note the post-issue P/E ratio of 19.56 and Price to Book Value of 9.47.