Pros and cons using robo-advisors

No image 5paisa Capital Ltd. - 4 min read

Last Updated: 17th November 2025 - 11:54 am

Technology has changed how we live, shop, and use money. One big change in the world of investing is something called a robo-advisor. A robo-advisor is a computer program that helps people invest their money — without needing much help from humans.

In India, more people are starting to use robo-advisors because they make investing easy, fast, and not very costly. But just like everything else, they have both good and bad sides.

In this article, we’ll explain the pros and cons of robo-advisors in simple words, so you can understand how they work and decide if they’re a good idea for you or your family.

What Are Robo-Advisors?

A robo-advisor is an online helper that tells you where to put your money and even manages it for you. You don’t need to talk to a real person. Instead, you just fill out a small form that asks about your income, goals, and how much risk you are okay with. Based on your answers, the robo-advisor makes a plan — called a portfolio — and then takes care of your investments automatically.

In India, robo-advisors are still quite new, but many young people are starting to use them. In other countries, like the United States, robo-advisors often invest in ETFs (which are groups of many stocks). In India, they mostly suggest mutual funds, and sometimes they even have real experts to guide you.

The main purpose of robo-advisors is to make investing simple, safe, and easy for everyone, even for those just starting to learn about money.

How Do Robo-Advisors Work?

  • Questions: You answer some easy questions about your money, goals, and how much risk you can take.
  • Profile: The system figures out what type of investor you are — safe, moderate, or risk-taking.
  • Plan: It then builds a mix of investments (such as mutual funds) that align with your goals.
  • Management: The robo-advisor continuously monitors your investments, adjusts them when needed, and keeps you updated.

This smart system helps people invest regularly and stay consistent, even if they don’t know much about the stock market.

Advantages of Robo-Advisors

Cost-Effective Investing

Human financial advisors usually charge high fees, which can reduce the amount of money you earn from your investments. Robo-advisors, on the other hand, are much cheaper. In fact, many Indian platforms even offer free basic plans or charge only a small fee. This makes them a great choice for beginners who want to start investing but don’t have much money to invest.

Anytime, Anywhere Access

You don’t need to visit an advisor or deal with boring paperwork. With just your phone or laptop, you can check your investments anytime and anywhere.

Personalised Plans

Despite being automated, robo-advisors still personalise portfolios. If you want to save for retirement, buy a house, or build short-term wealth, the system adjusts your investments accordingly.

Tax-Friendly Approach

Some robo-advisors optimise your portfolio to reduce taxes. They can manage capital gains more efficiently, which helps you keep more of your returns in the long run.

Clear and Transparent

Unlike some human advisors who push products for commissions, robo-advisors work on algorithms. They provide clear details about your investments, fees, and performance, building trust through transparency.

Encourages Discipline

When you invest through a robo-advisor, you don’t need to worry about market timing or short-term ups and downs. Regular investing and automated rebalancing keep you disciplined, which is vital for long-term wealth building.

Disadvantages of Robo-Advisors

No Human Touch

Investing is not always about numbers. Emotions, unexpected expenses, and life changes often impact financial decisions. Robo-advisors can’t offer empathy or personal guidance during tough times.

Limited Flexibility

Robo-advisors follow set algorithms. If your financial situation is complex, such as managing multiple businesses or planning an inheritance, they may not provide suitable solutions.

Technical Risks

Since these platforms run on technology, glitches or downtime can affect your experience. While rare, such issues can delay trades or create frustration.

Narrow Investment Choices

Most robo-advisors in India focus mainly on mutual funds. Unlike human advisors, they don’t usually offer a wide range of products, such as bonds, PMS, or alternative assets.

Data Safety Concerns

Sharing personal and financial details online always carries some risk. Even with encryption and security measures, cyberattacks remain a concern.

Tax on Income

Although no TDS applies, the interest or gains from investments are still taxable according to your slab. This reduces the actual benefit compared with some other tax-saving instruments.

Robo-Advisors: Pros and Cons at a Glance

Feature Pros Cons
Cost Lower fees than human advisors Some may add hidden charges
Access 24/7 online access Tech glitches may disrupt trading
Personalisation Tailored plans for different goals Struggles with complex financial needs
Transparency Clear fees and portfolio reports Limited range of investment options
Discipline Automates investing, ensures consistency Lacks emotional guidance during tough times
Tax Efficiency Helps manage capital gains taxes Returns still taxed at investor’s slab rate
Security Secure platforms with encryption Cyber risks can’t be ignored

Should You Use a Robo-Advisor?

Robo-advisors are a great option for beginners and working people who want an easy and affordable way to invest. They help you stay regular with your investments and make it less stressful to manage your money.

However, if you have complex financial goals — like planning for big investments, handling taxes, or managing many properties — then it’s better to talk to a real financial advisor. A human expert can understand your situation better and give personalized advice.

Conclusion

Robo-advisors are a new and simple way to invest in India. They make investing easy, low-cost, and beginner-friendly, especially for young people who want to start small. But they aren’t perfect. They don’t give personal advice like a real advisor can, and their investment options can sometimes be limited. The best idea is to use robo-advisors for basic, regular investments, but consult a financial expert when your money plans get more complicated.

If you use robo-advisors the right way, they can help you grow your wealth steadily and reach your financial goals over time.

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