Bigbasket Delivers Over 300 iPhone 18 Pro Devices in First Hour of India Sales

Bigbasket delivered more than 300 iPhone 18 Pro and iPhone 18 Pro Max devices within the first hour of sales opening in India on September 18, as quick-commerce platforms widen their reach beyond everyday essentials. 

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Sales of Apple’s latest Pro iPhones began at 8 am. By 9 am, Bigbasket had delivered more than five devices a minute to customers. 

The devices were sold through Bigbasket’s Electronics Store, which is powered by Croma. On launch day, customers could order the iPhone 18 Pro Max 256GB, iPhone 18 Pro 256GB and AirPods 5 ANC with Charging Case through the platform. 

The rollout reflects a broader push by quick-commerce companies into premium electronics, where faster fulfilment is increasingly becoming part of the shopping experience. 

Quick commerce expands ahead of festive season 

As big online retailers prepare for the holiday season by setting up fast delivery services, Apple plans to launch the latest iPhones. 

Online sales during the holiday season are expected to increase by 29% this year to ₹1.55 trillion ($17.6 billion), up from ₹1.20 trillion in 2025, according to Datum Intelligence. Fast commerce will account for 16% of total sales, compared with 12% in the previous year. 

Companies such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart are ramping up their delivery services in Tier 2 and Tier 3 cities. 

The number of flipkart minutes' micro-fulfillment centers have grown to 1,200 in over 150 cities since its launch two years ago in August 2024. Over the last year, it has increased its business fourfold. 

Its biggest-ever transaction has been a transaction of 6 lakhs that comprised of five phones. GenZ has been the biggest-growing segment for them by five-fold in the last 12 months and makes up for 45% of transactions in categories like electronics, beauty, and gaming. 

Meanwhile, Amazon is gearing up for its Great Indian Festival next month. Its rapid-delivery service, Amazon Now, has reached $1 billion in annualised gross sales in India over the past three months. Orders on the service have doubled every quarter since its launch. 

Vijay Sales offers new Apple lineup from day one 

Vijay Sales also began selling Apple’s latest products from 8 am on September 18 across its physical stores and online platform. 

Its launch-day range includes the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. 

The availability of Apple’s latest devices across quick-commerce, conventional retail and online channels gives customers several routes to purchase the new lineup from the first day of sales.