Bluestone Jewellery & Lifestyle IPO
IPO Listing Details
- Listing Date
19 Aug 2025
- Listing Price
₹508.80
- Listing Change
-1.59%
- Last Traded Price
₹527.45
Bluestone Jewellery & Lifestyle IPO Details
-
Open Date
11 Aug 2025
-
Close Date
13 Aug 2025
-
Listing Date
19 Aug 2025
- IPO Price Range
₹ 492 to ₹517
- IPO Size
₹ 1540.65 Cr
- Listing Exchange
BSE NSE
Bluestone Jewellery & Lifestyle IPO Timeline
Bluestone Jewellery & Lifestyle IPO Subscription Status
| Date | QIB | NII | Retail | TOTAL |
|---|---|---|---|---|
| 11-Aug-25 | 0.57 | 0.04 | 0.39 | 0.39 |
| 12-Aug-25 | 0.62 | 0.23 | 0.74 | 0.54 |
| 13-Aug-25 | 4.25 | 0.57 | 1.38 | 2.72 |
Last Updated: 13 August 2025 6:39 PM by 5paisa
BlueStone Jewellery & Lifestyle Limited is set to launch a ₹1,540.65 crore IPO. A leading name in the fine jewellery space, the company designs and retails diamond, gold, platinum, and studded jewellery under its flagship brand, BlueStone. With 275 stores across 117 cities and over 12,600 PIN codes served, it offers 91 themed collections across various price points through both company-owned and franchisee outlets, totalling over 605,000 sq. ft. in retail space.
Established in: 2011
Managing Director: Mr. Gaurav Singh Kushwaha
Peer Comparison
| Metric | Bluestone Jewellery & Lifestyle Ltd | Titan Company Ltd | Kalyan Jewellers India Ltd | Senco Gold Ltd | Thangamayil Jewellery Ltd | PC Jeweller Ltd |
|---|---|---|---|---|---|---|
| Closing Price (as on Aug 7, 2025) | N.A. | ₹3,415.70 | ₹590.95 | ₹341.10 | ₹1,961.60 | ₹13.96 |
| Face Value per Equity Share (₹) | ₹1 | ₹1 | ₹10.00 | ₹5.00 | ₹10.00 | ₹1.00 |
| P/E Ratio | NA | 88.14 | 84.10 | 31.17 | 45.47 | 22.76 |
| Revenue from Operations (INR Mn) | ₹17,700.02 | ₹604,560.00 | ₹250,450.66 | ₹63,280.72 | ₹49,105.80 | ₹22,446.00 |
| EPS (Basic) | (₹79.74) | ₹37.62 | ₹6.93 | ₹10.09 | ₹42.00 | ₹1.13 |
| EPS (Diluted) | (₹79.74) | ₹37.61 | ₹6.93 | ₹10.08 | ₹42.00 | ₹0.66 |
| Net Worth (INR Mn) | ₹9,067.74 | ₹116,240.00 | ₹48,035.78 | ₹19,702.92 | ₹11,023.50 | ₹61,928.00 |
| RoNW (%) | (24.45%) | 28.71% | 14.87% | 8.09% | 10.77% | 9.33% |
| Net Asset Value per Equity Share (₹) | ₹257.35 | ₹130.93 | ₹46.57 | ₹120.37 | ₹354.66 | ₹9.46 |
Bluestone Jewellery & Lifestyle Objectives
1. The company plans to use a portion of the IPO proceeds to fund its working capital requirements.
2. A part of the funds will also be allocated for general corporate purposes.
Bluestone Jewellery IPO Size
| Types | Size |
|---|---|
| Total IPO Size | ₹1,540.65 Cr. |
| Offer For Sale | ₹720.65 Cr. |
| Fresh Issue | ₹820.00 Cr. |
Bluestone Jewellery IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 29 | 14,268 |
| Retail (Max) | 13 | 377 | 185,484 |
| S-HNI (Min) | 14 | 406 | 199,752 |
| S-HNI (MAX) | 66 | 1,914 | 941,688 |
| B-HNI (Min) | 67 | 1,943 | 955,956 |
Bluestone Jewellery IPO Reservation
| Investors Category | Subscription (times) | Shares Offered | Shares bid for | Total Amount (Cr.)* |
|---|---|---|---|---|
| QIB | 4.25 | 89,39,939 | 3,79,61,783 | 1,962.624 |
| NII (HNI) | 0.57 | 44,69,970 | 25,32,947 | 130.953 |
| bNII (bids above ₹10L) | 0.68 | 29,79,980 | 20,32,813 | 105.096 |
| sNII (bids below ₹10L) | 0.34 | 14,89,990 | 5,00,134 | 25.857 |
| Retail | 1.38 | 29,79,980 | 41,24,873 | 213.256 |
| Total** | 2.72 | 1,63,89,889 | 4,46,19,603 | 2,306.833 |
*The "Shares Offered" and "Total Amount" are calculated using the upper limit of the issue price range.
**Shares allocated to anchor investors (or market makers) are excluded from the total number of shares offered.
| Particulars (in Rs. Crores) | FY23 | FY24 | FY25 |
|---|---|---|---|
| Revenue | 787.89 | 1303.49 | 1,830.04 |
| EBITDA | -56.03 | 53.05 | 73.16 |
| PAT | -167.24 | -142.24 | -221.84 |
| Particulars (in Rs. Crores)] | FY23 | FY24 | FY25 |
|---|---|---|---|
| Total Assets | 1255.49 | 2453.49 | 3532.28 |
| Share Capital | 9.23 | 27.90 | 29.66 |
| Total Borrowings | 228.42 | 430.43 | 728.62 |
| Particulars (in Rs. Crores | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net Cash Generated From / (used in) operating activities | 27.13 | -181.16 | -665.83 |
| Net Cash Generated From / (used in) investing activities | -204.83 | -381.65 | -84.23 |
| Net Cash Generated From / (used in) financing activities | 196.08 | 594.85 | 739.70 |
| Net Increase (Decrease) In Cash And Cash Equivalents | 18.39 | 32.04 | -10.36 |
Strengths
1. Strong digital-first brand with pan-India omnichannel retail reach.
2. Proprietary tech supports seamless end-to-end operations.
3. Innovative product design approach with advanced manufacturing capabilities.
4. Backed by marquee investors and led by an experienced founder-driven team.
Weaknesses
1. High reliance on physical retail for overall revenue.
2. No past record of dividend distribution.
3. Limited international brand recognition currently.
4. High operational complexity due to vertically integrated model.
Opportunities
1. Rising online jewellery demand across Tier-II and Tier-III cities.
2. Potential to expand globally via digital platforms.
3. Premiumisation trend among young urban consumers.
4. Scope to launch exclusive in-house product lines.
Threats
1. Volatile gold and diamond prices affect sales margins.
2. Intense competition from legacy and emerging jewellery brands.
3. Regulatory changes in gold import or retail sector.
4. Shifts in consumer discretionary spending may hurt growth.
1. Strong omnichannel presence in a high-growth, tech-driven jewellery market.
2. Backed by marquee investors and led by an experienced founder-driven team.
3. Rapidly growing revenues with expanding retail footprint across 117 cities.
4. Capital raised to support working capital and long-term strategic expansion.
1. BlueStone blends tech‑enabled omnichannel and offline, poised to leverage rising India jewellery demand.
2. The sector is evolving rapidly. Digital and branded jewellery gaining ground amid shift to organized retail.
3. India's jewellery market is projected to grow to $150 billion by 2033.
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FAQs
BlueStone Jewellery & Lifestyle IPO opens from August 11, 2025 to August 13, 2025.
The size of BlueStone Jewellery & Lifestyle IPO is ₹1,540.65 Cr.
The price band of BlueStone Jewellery & Lifestyle IPO is ₹492 to ₹517 per share.
To apply for BlueStone Jewellery & Lifestyle IPO, follow the steps given below:
- Login to your 5paisa account and select the issue in the current IPO section.
- Enter the number of lots and the price at which you wish to apply for the BlueStone Jewellery & Lifestyle IPO.
- Enter your UPI ID and click on submit. You will receive a mandate notification to block funds in your UPI app.
- On approving the mandate, your bid will be placed with the exchange.
The minimum lot size of BlueStone Jewellery & Lifestyle IPO is 1 lot of 29 shares and the investment required is ₹14,268.
The share allotment date of BlueStone Jewellery & Lifestyle IPO is August 14, 2025
The BlueStone Jewellery & Lifestyle IPO will likely be listed on August 19, 2025.
Axis Capital Limited is the book running lead manager for BlueStone Jewellery & Lifestyle IPO.
- The company plans to use a portion of the IPO proceeds to fund its working capital requirements.
- A part of the funds will also be allocated for general corporate purposes.
Bluestone Jewellery & Lifestyle Contact Details
Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road,
Marathahalli
Bangalore Urban, Karnataka, 560037
Phone: +91 22 4515 2729
Email: investor.relations@bluestone.com
Website: https://www.bluestone.com/
Bluestone Jewellery & Lifestyle IPO Register
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: bluestone.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/
Bluestone Jewellery & Lifestyle IPO Lead Manager
Axis Capital Limited
IIFL Capital Services Limited
Kotak Mahindra Capital Company Limited