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Last Updated: 29 October 2024 3:20 PM by rutuja_chachad
boAt is an India-based electronics brand. This company is known for marketing audio-focused smart wearables and accessories. The business is carried under a legal name, Imagine Marketing Services Private Limited, incorporated in 2013, while boAt is the household name.
boAt designs and markets smartwatches and audio-focused accessories, like earphones, travel chargers, stereo headphones, home audio equipment, wireless speakers, premium rugged cables, and a comprehensive collection of mobile phone accessories.
| Particulars (in Rs. Crores) | FY21 | FY20 | FY19 |
|---|---|---|---|
| Revenue | 13,137.16 | 6,091.07 | 2,258.49 |
| EBITDA | 316.82 | 167.53 | 33.76 |
| PAT | 865.37 | 477.98 | 80.37 |
| Particulars (in Rs. Crores) | FY21 | FY20 | FY19 |
|---|---|---|---|
| Total Assets | 6,784.27 | 1,905.00 | 839.34 |
| Share Capital | 0.45 | 0.5 | 0.5 |
| Total Borrowings | 2,142.59 | 1,189.71 | 608.37 |
| Particulars (in Rs. Crores) | FY21 | FY20 | FY19 |
|---|---|---|---|
| Net cash generated from / (used in) operating activities | 1,088.18 | 136.36 | 234.45 |
| Net cash from / (used in) investing activities | 66.56 | 71.52 | 2.46 |
| Net cash flow from / (used in) financing activities | 2,707.77 | 182.78 | 208.23 |
| Net increase (decrease) in cash and cash equivalents | 1,220.20 | 129.88 | 54.22 |
Strengths
1. One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories
2. Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition
3. Company’s digital-first platform capabilities are targeted to enable growth and continue to allow it to build a presence across multiple consumer categories
4. Professional, founder-driven management team with deep industry expertise and track record, and experienced consumer products.
Risks
1. If the company fails to successfully identify and respond to changing customer preferences and market developments in a cost-effective and timely manner, its ability to generate revenues and grow its business may be adversely impacted
2. The company operates in an industry with several competitors, including large and established ones, and it may fail to compete successfully against existing or new competitors, which may reduce the demand for its products and services which may lead to reduced prices, operating margins, profits and further result in loss of market share across product categories
3. The company relies on a number of third-party contract manufacturers and component suppliers for the production of its products. Any shortage and cessation in supply from these contract manufacturers or component suppliers could adversely affect its business, results of operations, and cash flows
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