EbixCash IPO

Last Updated: 11 October 2023 2:29 PM by rahul_raskar

EbixCash, a digital product and service provider, filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India to raise funds via initial public offering (IPO). The issue consists of fresh issue of equity shares worth Rs..6000 crores. It may consider a further issue of equity shares including a rights issue aggregating up to Rs.1,200 crore and this may reduce the original issue size. Motilal Oswal Investment Advisors, Equirus Capital, ICICI Securities, SBI Capital Markets and Yes Securities are the book running lead managers for the issue.

Objective of the Issue
The issue proceeds will be utilized for: 
About 1,035 crore of working capital requirements of its subsidiaries, 
2,748 crore for purchase of outstanding convertible debentures from its subsidiaries, and funding strategic acquisitions and investments.

Ebixcash, based out of Noida, is a a technology enabled provider of digital products and services in the B2C, B2B and financial technology arena through an integrated business model, with leadership positions in key businesses it operates in. 

It has four primary business segments,

1. payment solutions
2. travel
3. financial technologies
4. business processing outsourcing (“BPO”) services and start-up initiatives 

The fintech firm by converging various mediums for Payment Solutions, Forex, Domestic and International Remittance, Travel, Financial Technologies, Insurance, BPO services, and healthcare in India and some international locations, the company aims to be an end-to-end platform for all customers and a "back-end" platform for corporate participants.
It utilises a phygital strategy that combines over 650,000 physical agent distribution outlets for payment solutions, remittance, travel and insurance products throughout India and Southeast Asia to an omni-channel digital platform.
The company provides a variety of products in India and in over 75 international jurisdictions, which includes front-end focused domestic and international money remittance, foreign exchange (“Forex”), pre-paid gift cards, utility payments, Aadhaar Enabled Payment Services (“AEPS”) services, PoS services, ticketing services; and back-end focused SaaS and self-hosted solutions for the financial sector including lending and wealth management operations, bus exchange technology, insurance and healthcare technology(Ask A Doctor).
The firm acquired AssureEdge Global Services Private Limited rebranded as EbixCash Global BPO services, which had 800 employees at the time of acquisition and today it has more than 2850 employees, with an addition of 21 clients and converting it into a profitable business.

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