Purple Style Labs IPO
Purple Style Labs IPO Details
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Open Date
31 Aug 2026
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Close Date
02 Sep 2026
- IPO Price Range
₹ 546 to ₹575
- IPO Size
₹ 680.00 Cr
Purple Style Labs IPO Timeline
Last Updated: 28 August 2026 5:30 AM by 5paisa
Purple Style Labs Limited operates a multi-brand luxury omni-channel fashion platform under Pernia’s Pop-Up Shop (PPUS), offering curated fashion across apparel, jewellery and accessories. The company partners with 1,109 active designer brands and operates 14 Experience Centers globally. With customers across India and international markets, its digital and physical channels connect Indian luxury designers with wider audiences. In FY2026, PPUS recorded GMV of ₹7,215.62 million.
Established in: 2015
Managing Director: Hrishikesh Bhalchandra Parandekar
Purple Style Labs Objectives
1. Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
2. Funding towards sales and marketing expenses to be incurred by the Company
3. General Corporate Purposes
Purple Style Labs IPO Size
| Types | Size |
|---|---|
| Total IPO Size | ₹₹680 Cr |
| Offer For Sale | - |
| Fresh Issue | ₹680 Cr |
Purple Style Labs IPO Lot Size
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 26 | 14,196 |
| Retail (Max) | 13 | 338 | 1,94,350 |
| S-HNI (Min) | 14 | 364 | 1,98,744 |
| S - HNI (Max) | 66 | 1,716 | 9,86,700 |
| B - HNI (Min) | 67 | 1,742 | 9,51,132 |
| Particulars (In ₹ Crores) | FY24 | FY25 | FY26 |
| Revenue | 504.37 | 489.91 | 557.84 |
| EBITDA | 31.63 | 41.99 | 30.37 |
| PAT | -47.71 | -65.62 | -167.47 |
| Particulars (In ₹ Crores) | FY24 | FY25 | FY26 |
| Total Assets | 458.39 | 497.05 | 829.60 |
| Share Capital | 0.03 | 0.04 | 68.24 |
| Total Liabilities | 418.88 | 379.55 | 881.88 |
| Cash Flows (₹ Crores) | FY24 | FY25 | FY26 |
| Net Cash Generated From / (used in) Operating Activities | -31.34 | -45.19 | -34.90 |
| Net Cash Generated From / (used in) Investing Activities | -16.79 | -12.11 | -52.45 |
| Net Cash Generated From / (used in) Financing Activities | 43.75 | 64.49 | 92.54 |
| Net Increase (Decrease) in Cash and Cash Equivalents | -4.38 | 7.19 | 5.20 |
Strengths
1. Diverse portfolio across multiple luxury fashion categories
2. Partnerships with over 1,100 active designer brands
3. Established omni-channel presence across key global markets
4. Strong customer base spanning domestic international markets
Weaknesses
1. High dependence on luxury discretionary consumer spending
2. Significant focus on wedding and occasion wear
3. Complex operations across multiple international sales channels
4. Reliance on third-party designers for product portfolio
Opportunities
1. Growing demand for Indian luxury fashion globally
2. Scope to expand Experience Centers across markets
3. Digital channels can support broader customer reach
4. Designer partnerships can strengthen product portfolio diversity
Threats
1. Intense competition within luxury fashion retail market
2. Changing consumer preferences may impact product demand
3. Economic slowdowns could affect discretionary luxury spending
4. International operations face currency and market risks
1. Access to over 1,100 active designer brands
2. Established omni-channel luxury fashion retail business model
3. Presence across major domestic and international markets
4. Growing digital and physical luxury retail footprint
Purple Style Labs operates within India’s evolving luxury fashion market, supported by increasing demand for premium, designer-led and occasion wear. Its omni-channel presence enables the company to serve customers across domestic and international markets. Partnerships with over 1,100 active designer brands provide a diversified product offering. Expansion of Experience Centers, growing digital adoption and wider global interest in Indian luxury fashion could support the company’s future growth potential over time.
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FAQs
Purple Style Labs IPO opens from August 31, 2026 to September 2, 2026.
The size of Purple Style Labs IPO is approximately ₹ 680 crore.
The price band of Purple Style Labs IPO is fixed at ₹546 to ₹575 per share.
To apply for Purple Style Labs IPO, follow the steps given below:
● Login to your 5paisa demat account and select the issue in the current IPO section
● Enter the number of lots and the price at which you wish to apply for the Purple Style Labs IPO.
● Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.
You will receive a mandate notification to block funds in your UPI app.
The minimum lot size is 26 shares, requiring an investment of approximately ₹ 14,196.
The share allotment date of Purple Style Labs IPO is September 3, 2026.
The Purple Style Labs IPO will likely be listed on September 7, 2026.
Axis Capital Ltd is the book-running lead manager.
1. Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
2. Funding towards sales and marketing expenses to be incurred by the Company
3. General Corporate Purposes