Jubilant Foodworks launches popular US chicken brand Popeyes in India
This strategic move from Jubilant Foodworks will complement their portfolio and strengthen JFL’s leadership in the QSR domain.
Jubilant Foodworks Limited (JFL), India’s leading food services player, has launched the iconic US Fried Chicken brand Popeyes in India, with the grand opening of its first restaurant in Bengaluru today. Popeyes, best known for its spicy New Orleans style fried chicken and Chicken Sandwich, aims to delight Indian guests with the bold and delicious flavours of its Louisiana-style chicken.
Bringing Cajun Flavours to India
Popeyes was founded in 1972 and has been one of America’s most popular and fastest-growing Chicken brands.
The success of Popeyes lies in its traditional and unique technique of hand breading, battering, and marinating its fresh chicken for 12 hours in bold Cajun seasonings. The Cajun seasoning has a blend of cayenne pepper, garlic, onion, black pepper, celery and white pepper and offers an unbeatably bold and flavourful culinary experience.
The Popeyes India menu will feature the signature Cajun flavoured, world-famous Chicken Sandwich, which took the internet by storm in August 2019 in the United States.
Complementing the menu is Popeyes signature Chicken in Classic and Spicy flavours. The Indian menu will also feature an array of vegetarian options. It will also have Rice Bowls and Wraps as part of the wholesome meal options to ensure all guests enjoy the Popeyes Cajun experience. The entire India menu has no MSG, and the chicken is antibiotic-free.
Popeyes will start with its flagship store in Koramangala today, followed by the opening of stores in New BEL Road and Kammanahalli soon thereafter. The brand will have its own App (Android and iOS) and Mobile Website (www.popeyes.in) allowing customers to experience the food at home as well. To ensure a smooth and seamless delivery experience, JFL has built its in-house delivery fleet with 100% use of E-Bikes, enabling a zero-emission delivery of the Popeyes experience.
“We are confident that Popeyes will not only delight guests but also strategically complement our portfolio and fortify JFL’s leadership in the QSR domain,” said Shyam S Bhartia, Chairman, Jubilant Foodworks Limited.
Today, JFL closed at Rs 3,745, down by 1.11% for the day.
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