Jay Ambe Supermarkets IPO

1. Clear use of proceeds tied to growth: Buy one existing store and fit-out three new COCO stores, directly expanding retail capacity. 
2. Proven regional footprint: 17 stores across key Gujarat cities in a daily-needs, repeat-purchase category.
3. Supplier depth & operating playbook: 2,000+ vendors, standardised fixtures/IT/CCTV roll-outs, and defined merchandising processes. 
4. Industry tailwinds: Low organised penetration with multi-year growth expected in India’s retail market and supportive digital ecosystem. 
 

India is among the world’s largest and fastest-growing retail markets. The sector contributed ~10% of GDP and ~8% of total employment in 2022, with size estimated at USD 750 bn (2022) and projected to reach USD 1.1 tn by 2027 and USD 2 tn by 2032. Organised retail penetration remains ~12–15%, offering multi-year headroom as urbanisation, rising incomes and digitisation reshape consumption. E-commerce GMV, pegged at USD 70+ bn in 2022, is expected to cross USD 350 bn by 2030, complementing physical formats through omni-channel models. Policy push on logistics, digital payments and ease-of-doing business further supports modern trade growth.

or neighbourhood supermarkets like City Square Mart, this backdrop enables steady store additions in Tier-1/2/3 catchments, deeper category penetration (FMCG, fresh, home & personal care), and potential private-label development for margin lift. While competition—from kiranas, national chains and online platforms—remains intense, curated assortments, localised pricing, and convenience-led services (loyalty, delivery) can drive defensible, repeat footfalls. Overall, the structural shift from unorganised to organised formats and the increasing adoption of tech across retail operations create a favourable runway for disciplined regional players.