World Cup Showdown: India-Pakistan 2023
Cricket, often dubbed as the religion of India, is set to reach its pinnacle with the ICC Men's Cricket World Cup 2023. This grand sporting spectacle is not only a celebration of the gentleman's game but also a significant catalyst for certain sectors in the Indian economy. Let's explore how this cricket extravaganza is poised to boost specific businesses and why you should keep a close eye on them.
Once upon a time, in the colorful world of cricket, a sensational match took place - a match that had the power to bowl over not only the cricket enthusiasts but also the culinary connoisseurs and the cinema aficionados. The epic encounter between India and Pakistan in the 2023 ICC Men's Cricket World Cup was about to create waves in more ways than one.
Food Delivery: A Twist in the Tale
In the culinary arena, where India's love for biryani is legendary, a surprising twist unfolded. On the fateful day of the India-Pakistan match, as the battle ensued on the cricket field, a different sort of showdown was taking place online.
Swiggy, the online food delivery platform, witnessed an unexpected choice from Indian households. Instead of the traditional biryani or pizzas, veg burgers emerged as the 'dish of the match.' The platform recorded a remarkable 1,100 percent surge in orders for veg burgers, leaving all other contenders in the dust.
This unprecedented preference for veg burgers, closely followed by veg pizzas, crispy chicken burgers, veg tacos, and choco lava cakes, was a testament to the thrill and excitement generated by the cricketing clash.
Cinema: Lights, Camera, Action!
Meanwhile, in the world of cinema, multiplexes screening the India-Pakistan match were experiencing their own version of high drama. Occupancy levels were strong, with eager fans flocking to cinemas across the nation. More than 100,000 fans gathered at Narendra Modi Stadium, marking India's eighth consecutive victory over Pakistan in World Cups. The magic of the big screen and the excitement of the cricket match created a tremendous fanfare in cinemas. Multiplex players like PVR-INOX Limited and Miraj Cinemas reported impressive numbers, with group bookings adding to the fervor. The cricketing spectacle became an unexpected boon for cinemas during a time when the primary movie content was somewhat thin.
Dine-In: A Slip in the Story
However, as deliveries and screenings flourished, dine-in options saw a decline. With the match lasting an entire day, dine-in establishments witnessed a drop in walk-ins, as many chose to stay indoors and be part of the cricketing saga from the comfort of their homes.
While online orders compensated for this dip, restaurants, pubs, and bars lamented the World Cup's overall impact on their business.
The extended format of One Day Internationals (ODIs) meant that viewers had to dedicate a considerable amount of time, which was challenging in today's fast-paced world, where shorter format games like the Indian Premier League (IPL) had become the norm.
Cloud Kitchens: A Feast of Flavors
Not everyone's palate aligned with veg burgers, but the culinary spectrum still shone. Cloud kitchens such as Curefoods saw a surge in orders during the match. Pizza's, biryani's, and khichdi's emerged as the most ordered items, with a noticeable increase in group orders. This emphasized the shift towards online food business over dine-in options during cricket matches.
The Saga Continues
The story of the India-Pakistan match in the 2023 ICC Men's Cricket World Cup was not just about runs, wickets, and victory on the field. It was a tale of culinary surprises, cinematic excitement, and changing dining preferences. While some opted for the roar of the stadium and the spectacle of the big screen, others preferred the coziness of their homes with their favorite food delivered to their doorsteps.
The world of cricket, it seemed, had the power to weave its magic in unexpected corners of life, leaving everyone eager for the next chapter in this thrilling saga. As the tournament continued, India's form was scarily good, and expectations were high. With upcoming matches against England and South Africa, the story promised more twists and turns. The cricketing world, it seemed, had yet more stories to tell, and we could hardly wait to listen.
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