Zerodha have made Nitin Kamath and Nikhil Kamath billionaires in a decade
The Kamath brothers are now richer than India's richest individual investor Rakesh Jhunjhunwala.
Zerodha's Nithin Kamath and his family have seen their fortunes rise 51% to Rs 25,600 crore in the last one year. This period saw a record number of retail investors opening trading accounts to get into equity investment. Kamath family is now the 63rd richest in India, according to the IIFL Wealth Hurun India Rich List 2021.
The Kamath brothers are richer than India's richest individual investor Rakesh Jhunjhunwala, whose fortunes were last counted at Rs 22,300 crore, the rich list suggests. Kamath's younger brother Nikhil Kamath is worth Rs 11,000 crore.
The Secret Formula of Zerodha’s Success
Bangalore based discount broking firm, Zerodha was founded in 2010 by the Kamath brothers that provide trading services at discounted brokerage fees and a user-friendly interface with reliability.
It is indeed a fact that there is no shortcut to success. However, Nithin Kamath, when founded this discount broking firm, decided to provide technology-efficient and cost-efficient services to its customers. He observed that there is a huge lag between the commissions charged by the other brokerage firms and the amount of money received by the customers.
In addition to that, the technology that was used was too old and Nithin felt the need to introduce a smart platform that enables users to trade online comfortably. He thought of providing services at a low cost where the idea of charging low commission clicked into his mind.
He also wanted to attract more young customers who are often hesitant to enter into trading due to high commission charges. With this aim, he started his firm and today it has become the biggest discount broking firm. He believes if we do not depend too much on foreign capital and invest in our own companies, the day is not far when India will become an economically strong country.
Surprisingly, the firm hardly spent any money on advertising or marketing. They do not run any advertisements. The founder believes in ‘the word of mouth is your true marketing’. Thus, with a very low operating cost Zerodha was able to capture a large number of customers.
Interestingly, trading is provided free of cost at his stockbroking firm if the period of holding for shares is longer than a day. They make money by charging a flat fee of Rs 20 for futures, options, and intraday trading.
Zerodha is a boon for current generation investors, and we are definitely grateful to the Kamath brothers and their team behind it.
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