Simca Advertising IPO
Simca Advertising IPO Details
-
Open Date
08 May 2026
-
Close Date
12 May 2026
- IPO Price Range
₹ 174 to ₹183
- IPO Size
₹ 58.04 Cr
Simca Advertising IPO Timeline
Simca Advertising IPO Subscription Status
| Date | QIB | NII | Retail | TOTAL |
|---|---|---|---|---|
| 08-May-2026 | 1.84 | 0.52 | 0.23 | 0.65 |
| 11-May-2026 | 6.50 | 3.05 | 4.24 | 4.19 |
| 12-May-2026 | 101.08 | 81.54 | 70.89 | 80.87 |
Last Updated: 12 May 2026 6:40 PM by 5paisa
Simca Advertising Limited delivers out-of-home (OOH) advertising services across Mumbai and Maharashtra, offering formats such as hoardings, gantries, bus panels, shelters, kiosks, utilities and vinyl signage. ISO 9001:2015 certified, the company tailors campaigns to audience behaviour, optimising locations and media plans for reach and value. It manages over 100 assets on key roads, junctions and commercial hubs, serving diverse clients in advertising, entertainment, real estate, fashion, insurance and government sectors.
Established in: 2022
Managing Director: Mr. Fahim Batliwala.
Peers:
Bright Outdoor Media Limited
Simca Advertising Objectives
1. The company will purchase and install LED screens (₹12.72 Cr).
2. It will fund CWM collaboration for monetisation (₹5.00 Cr).
3. Funds will support working capital requirements (₹23.50 Cr).
4. Remaining proceeds will be used for corporate purposes.
Simca Advertising IPO Size
| Types | Size |
|---|---|
| Total IPO Size | ₹58.04 Cr |
| Offer For Sale | - |
| Fresh Issue | ₹58.04 Cr |
Simca Advertising IPO Lot Size
| Application | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 2 | 1,200 | 2,08,800 |
| Retail (Max) | 2 | 1,200 | 2,19,600 |
| S - HNI (Min) | 3 | 1,800 | 3,13,200 |
| S - HNI (Max) | 9 | 5,400 | 9,88,200 |
| B - HNI (Min) | 10 | 6,000 | 10,44,000 |
Simca Advertising IPO Reservation
| Investors Category | Subscription (times) | Shares Offered* | Shares bid for | Total Amount (Cr.)* |
|---|---|---|---|---|
| QIB (Ex Anchor) | 101.08 | 4,87,800 | 4,93,05,000 | 902.282 |
| Non-Institutional Buyers | 81.54 | 10,29,600 | 8,39,54,400 | 1,536.366 |
| BNII | 92.20 | 6,86,400 | 6,32,88,600 | 1,158.181 |
| SNII | 60.22 | 3,43,200 | 2,06,65,800 | 378.184 |
| Individual Investors (IND category bidding for 2 Lots) | 70.89 | 10,56,000 | 7,48,58,400 | 1,369.909 |
| Total** | 80.87 | 25,73,400 | 20,81,17,800 | 3,808.556 |
*The "Shares Offered" and "Total Amount" are calculated using the upper limit of the issue price range.
**Shares allocated to anchor investors (or market makers) are excluded from the total number of shares offered.
| Particulars (In ₹ Crores) | FY23 | FY24 | FY25 |
| Revenue | 11.96 | 49.31 | 74.94 |
| EBITDA | 2.11 | 7.72 | 13.49 |
| PAT | 1.57 | 5.78 | 9.98 |
| Particulars (In ₹ Crores) | FY23 | FY24 | FY25 |
| Total Assets | 6.07 | 19.80 | 36.67 |
| Share Capital | 0.05 | 0.05 | 0.05 |
| Total Liabilities | 4.10 | 11.64 | 17.46 |
| Cash Flows (₹ Crores) | FY23 | FY24 | FY25 |
| Net Cash Generated From / (used in) Operating Activities | 0.04 | 2.23 | 3.31 |
| Net Cash Generated From / (used in) Investing Activities | - | -0.02 | -0.59 |
| Net Cash Generated From / (used in) Financing Activities | 0.09 | -0.04 | 0.26 |
| Net Increase (Decrease) in Cash and Cash Equivalents | 0.14 | 2.31 | 5.29 |
Strengths
1. High visibility ensures strong brand exposure widely
2. Captures audience attention in high-traffic public areas
3. Digital OOH enhances engagement with dynamic content
4. Technology adoption enables interactive advertising experiences
Weaknesses
1. Highly fragmented market with inconsistent quality standards
2. Numerous small players create pricing and service variations
3. Measuring campaign reach and impact remains difficult
4. ROI evaluation lacks accuracy due to limited metrics
Opportunities
1. DOOH expansion enables precise and flexible advertising solutions
2. Digital formats help target diverse consumer segments effectively
3. Urbanisation drives demand across emerging infrastructure spaces
4. Growth in metros and airports opens new ad avenues
Threats
1. Rising digital advertising competition reduces OOH market share
2. Online platforms offer advanced targeting and detailed analytics
3. Strict regulations limit advertisement placements and formats
4. Compliance requirements increase operational complexity for advertisers
1. Strong presence across premium high-traffic Mumbai locations
2. Growing digital OOH adoption enhances future revenue potential
3. Diversified client base ensures stable and recurring demand
4. Strategic expansion plans supported by IPO fund utilisation
Simca Advertising operates in India’s growing out-of-home (OOH) advertising market, driven by urbanisation, infrastructure expansion and rising consumer mobility. With a presence across key locations in Mumbai, the company benefits from high-traffic visibility and consistent demand. Increasing adoption of digital OOH formats further strengthens growth potential, enabling targeted and dynamic campaigns, while diversified clients across sectors provide revenue stability and long-term scalability.
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FAQs
Simca Advertising IPO opens from May 8, 2026 to May 12, 2026.
The size of Simca Advertising IPO is ₹58.04 Cr.
The price band of Simca Advertising IPO is fixed at ₹174 to ₹183 per share.
To apply for Simca Advertising IPO, follow the steps given below:
● Login to your 5paisa demat account and select the issue in the current IPO section
● Enter the number of lots and the price at which you wish to apply for the Simca Advertising. IPO.
● Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.
You will receive a mandate notification to block funds in your UPI app.
The minimum lot size of Simca Advertising IPO is of 1,200 shares and the investment required is ₹2,08,800.
The share allotment date of Simca Advertising IPO is May 13,2026
The Simca Advertising IPO will likely be listed on May 15, 2026.
Socradamus Capital Pvt.Ltd is the book running lead managers for Simca Advertising IPO.
Simca Advertising IPO plans to utilise the raised capital from the IPO for:
1. The company will purchase and install LED screens (₹12.72 Cr).
2. It will fund CWM collaboration for monetisation (₹5.00 Cr).
3. Funds will support working capital requirements (₹23.50 Cr).
4. Remaining proceeds will be used for corporate purposes.