Eternal Shares Rise 1.5% as Blinkit Adds iPhone 18 Pro on Launch Day
Last Updated: 18th September 2026 - 04:25 pm
Eternal shares gained more than 1.5% on September 18 as its quick-commerce platform Blinkit began selling Apple’s newly launched iPhone 18 Pro.
At 1 pm, Eternal was trading 1.5% higher at ₹327.5 per share.
Blinkit has made the iPhone 18 Pro available in all four colours. Its launch-day lineup also includes the iPhone 18 Pro Max, Apple Watch Series 12 and AirPods 5.
The products are being offered through a partnership with Apple across 10 cities — Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur and Lucknow. More cities are expected to be added later.
Customers can also access discounts on select credit cards and no-cost EMI options on the new devices.
iPhone 18 Pro released in India
The Blinkit release was marked by the beginning of sales of the iPhone 18 Pro and iPhone 18 Pro Max models in India on September 18. Pre-ordering for these two models started on September 12.
The base price of the iPhone 18 Pro model is ₹1,64,900, whereas the price of the iPhone 18 Pro Max model is ₹1,79,900.
New Pro models are launched by Apple with upgrades in the field of camera, battery, performance and AI features. Variable aperture and enhancements in Photographic Styles, Video have been incorporated in the iPhone 18 Pro model.
With the release, many consumers have already come to Apple's Select Citywalk store in Saket, New Delhi, where they have gathered even before sunrise for purchasing their devices.
In case of Blinkit, the release will help them in expanding their presence in high-end electronics as Apple's latest devices would be available via their platform on their days of release.
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