How to Check Purple Style Labs IPO Allotment Status

Purple Style Labs Limited is a luxury fashion and lifestyle platform that operates Pernia’s Pop-Up Shop, an omnichannel marketplace focused on Indian designer fashion. Its portfolio covers women’s wear, men’s wear and other luxury categories, with a significant focus on wedding, festive and occasion wear.

The company connects customers with a network of Indian designer brands through its digital platform as well as physical Experience Centers. As of its IPO period, Purple Style Labs operated 14 Experience Centers, including 12 located across metropolitan cities in India, alongside its online channels, events and exhibitions.

Its business model combines online luxury-fashion discovery with offline retail experiences, enabling customers to access designer labels across different channels. Purple Style Labs has focused on building Pernia’s Pop-Up Shop as a platform for premium and luxury Indian fashion, particularly in the designer-led wedding and occasion-wear segment.

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Purple Style Labs IPO is a ₹680 crore book-built mainboard issue, comprising entirely a fresh issue of approximately 1.18 crore equity shares. There is no offer-for-sale component, meaning the net proceeds from the issue will accrue to the company.

The IPO opened for subscription on August 31, 2026 and closed on September 2, 2026. The basis of allotment is scheduled for September 3, 2026, followed by initiation of refunds and credit of shares on September 4. Purple Style Labs shares are scheduled to list on BSE and NSE on September 7, 2026.

The price band was fixed at ₹546 to ₹575 per share, with a lot size of 26 shares. At the upper price band, the minimum retail investment for one lot works out to ₹14,950.

Axis Capital Limited and IIFL Capital Services Limited are the book-running lead managers, while KFin Technologies Limited is the registrar to the issue.

Registrar:  KFin Technologies Limited

BSE: BSE IPO Allotment Status Page

NSE: NSE IPO Allotment Status Page

Purple Style Labs IPO Subscription Status

Purple Style Labs IPO was subscribed 1.36 times as of 5:06 PM on September 2, 2026, based on the subscription snapshot provided. Retail Investors led demand at 1.63 times, followed by QIBs at 1.50 times, while the NII portion was subscribed 0.88 times. The figures match the 5paisa subscription snapshot.

The QIB category recorded a substantial increase on the closing day. Subscription rose from 0.06 times on Day 2 to 1.50 times on Day 3, indicating that most institutional bidding came towards the end of the issue.

The NII category remained below full subscription in the supplied snapshot, increasing from 0.06 times on Day 1 and 0.13 times on Day 2 to 0.88 times on the final day.

Overall subscription progressed from 0.12 times on Day 1 to 0.25 times on Day 2, before reaching 1.36 times by 5:06 PM on September 2. The 5paisa snapshot recorded bids for 88,19,772 shares against 65,04,348 shares available for public subscription.

Later exchange-based data shows slightly different final figures. Economic Times reports 1.29 times overall subscription, comprising QIB subscription of 1.43 times, NII subscription of 0.84 times and Retail subscription of 1.57 times as of 4:54 PM. The table above retains the 1.36-times snapshot provided and reported by 5paisa.

Purple Style Labs IPO Share Price and Investment Details 

Purple Style Labs IPO price band was fixed at ₹546 to ₹575 per share, with a lot size of 26 shares. At the upper price of ₹575, a minimum retail application of one lot requires an investment of ₹14,950.

Retail Investors can apply for a maximum of 13 lots or 338 shares, corresponding to an investment of ₹1,94,350 at the upper end of the price band.

The IPO has a total issue size of ₹680 crore and consists entirely of a fresh issue of approximately 1.18 crore equity shares. The shares are proposed to list on both BSE and NSE.

Based on the supplied subscription snapshot, Retail Investors led demand at 1.63 times, followed by QIBs at 1.50 times, while NIIs were subscribed 0.88 times. Overall subscription stood at 1.36 times.

The basis of allotment is scheduled for September 3, 2026, followed by refunds and credit of shares on September 4 and the proposed listing on September 7.

Utilisation of IPO Proceeds

Purple Style Labs proposes to utilise approximately ₹371.12 crore from the IPO proceeds towards investment in its wholly owned subsidiary, PSL Retail, for expenditure related to lease liabilities of Experience Centers and back-end offices in India. This represents the largest identified use of the fresh issue proceeds.

The company also proposes to utilise approximately ₹138.90 crore towards sales and marketing expenditure. This expenditure is intended to support the company's customer acquisition, brand visibility and expansion efforts.

The remaining eligible proceeds are proposed to be deployed towards general corporate purposes, subject to applicable regulatory limits.

Since the entire ₹680 crore IPO is a fresh issue, there is no offer-for-sale component. Consequently, the net issue proceeds are intended for the company rather than existing selling shareholders.

Business Overview 

Purple Style Labs operates in the luxury fashion retail and e-commerce segment through Pernia’s Pop-Up Shop. The platform provides access to Indian designer fashion across categories including women’s wear and men’s wear, with wedding and occasion wear forming an important part of its positioning.

The company follows an omnichannel business model, combining its digital platform with physical Experience Centers. It operated 14 Experience Centers around the IPO period, including 12 across metropolitan cities in India, allowing customers to engage with designer products both online and offline.

Its platform aggregates products from a broad network of designer labels, giving customers access to multiple brands through a single luxury-fashion destination. The physical retail network is complemented by online channels, events and exhibitions.

Purple Style Labs reported revenue from operations of approximately ₹557.8 crore in FY26, compared with ₹489.9 crore in FY25. Despite the increase in revenue, the company remained loss-making, with its net loss widening to approximately ₹285.3 crore in FY26 from ₹188.3 crore in FY25.

The company's expansion strategy includes increasing its physical retail footprint through Experience Centers while continuing to invest in sales, marketing and its omnichannel platform. More than half of the identified IPO proceeds—₹371.12 crore—are proposed to be invested in PSL Retail towards lease liabilities for Experience Centers and back-end offices.

Key strengths include its established luxury-fashion platform, omnichannel presence, access to a network of designer brands, focus on the wedding and occasion-wear market, and combination of online discovery with physical retail experiences.

Investors should also consider risks associated with the company's continuing losses, substantial lease liabilities, dependence on discretionary luxury spending, competition in luxury fashion and e-commerce, execution risks associated with Experience Center expansion and significant sales and marketing expenditure. The widening FY26 net loss despite higher revenue remains an important financial factor to consider.