31 Jan 2022

5paisa: Delighting Over 2.5 Million Customers

“What you need is a genuine desire, day in and day out, to delight the customer.” — Warren Buffett

These words of none other than the Oracle of Omaha himself resonate completely with each one of us at 5paisa.com. Scanning every action of ours through the lens of a customer to understand their viewpoint in totality has become a second nature of team 5paisa. It is our constant endeavor to remain relevant to our customers and stop at nothing to create superior value for them consistently.

While absolute numbers don’t mean much on a standalone basis, an analysis of our customer data reveals the full story. Over the past 5 years, the number of demat account with 5paisa have grown at an exponential pace (see table). In November 2021, our total number of customers crossed the 2 million mark and just two months from there, we have welcomed another 5 lakh customers into our universe.

Today, we take pride in providing investment solutions to 25 lakh+ customers. This fast paced growth is a testimony of the trust bestowed upon us by our esteemed patrons. We thank each one of them for choosing us and are committed to put our best foot forward for them, always. Our efforts enable us to create sustainable value for our customers, eventually culminating into mutually beneficial, trustworthy and time-tested bonds with them.

Rapid Pace of Customer Additions

Rapid pace of customer additions

Note: Above numbers are for calendar years

25 lakh+ customers

ADTO worth 1.2 lakh crore

3.2% market share*

4.2 star app rating

10 million+ app downloads

* Retail market share
Above data is as on January 28, 2022

Our customers are spoilt for choice as we offer them a full suite of investment products and services.

Full Suite of Offerings

Online trading

Digital gold

Mutual funds


US stocks


Research & ideas


Making Every Paisa Count

At 5paisa, we are committed to invest every bit of our customers’ hard-earned money prudently. Our low cost investment solutions empower our customers to do more, every day. Yet, we ensure that our own costs are kept in check and are leveraging technology to help achieve our maximum potential.

Check - 5paisa: Because Every Paisa Counts

Driving Retail Participation in Capital Markets

Over the past few years, retail participation in capital markets have grown rapidly as reflected in the healthy growth of demat accounts in the country. We, at 5paisa have contributed our bit to this momentum. Our continuous focus on untapped investors based outside the metro cities has held us in good stead.

Likewise, we count millennials and DIY investors among our key target segments. We engage with them in a language of their choice, making them more comfortable and enhancing our reliability quotient. At 5paisa, hyper-personalization and localization form the cornerstones of generating superior customer experiences. In this scenario, it is not surprising that a large part of our new customer acquisitions is via organic initiatives including favorable word of mouth.

Leveraging the Power of Technology

Our technological capabilities are an important factor and make us stand out in a highly competitive industry. We are focused on becoming a truly digital entity and amplify the power of technology to create and strengthen a long-term, sustainable edge over our peers. 

Technology helps us primarily in:

A) Upgrading our existing offerings (research-based products, peer-to-peer lending, international investing, Portfolio Analyser, among others)

B) Building new tools using AI and data analytics

C) Launching innovative products providing unique value propositions to our customers

D) Enhancing overall user experience both organically and through strategic partnerships

We constantly upgrade and enhance our existing mobile application, culminating into rapidly increasing number of app downloads. Our app enjoys strong rating of 4.2 stars owing to the enriching user experience it provides.

Team 5paisa believes in progressing ahead constantly through an inherent culture of learning and by keeping the best interest of our customers at the forefront.

In conclusion, we at 5paisa are committed to remain the preferred brokerage of investors, whether seasoned or new-age. Our journey of building a trusted, durable and sustainable bond with our customers has started off well and we are excited to take things a notch higher. 

Happy investing to you.

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