Cogent E-Services Ltd IPO
Cogent E-Services Ltd has filed its preliminary papers with SEBI to raise funds through an initial public offering (IPO). The initial share sale...
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Last Updated: 10 October 2023 5:40 PM by 5Paisa
Cogent is an end-to-end customer experience or CX solutions provider offering omnichannel solutions along various customer interaction touchpoints from customer sales and support through voice and non-voice channels, back-office solutions and transformative services and digital marketing.
The company is headquartered in Noida, and currently, present in seven cities in India (being, Noida, Vadodara, Bengaluru, Mangaluru, Meerut, Bareilly and Thane) and has 9,022 full-time equivalent (“FTE”) Customer Service and 7,609 seats located across 14 sites.
The geographical spread equips the company with vernacular capabilities to service customers in more than 10 languages, including English, Hindi and regional languages such as Gujarati, Marathi, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bangla
The company's clients are diversified across more than 10 industry verticals including banking and financial services, e-commerce, direct-to-home television, telecommunications (including internet service providers), consumer goods, fast-moving consumer goods and retail, education, travel and hospitality, logistics and automotive
Key clients clients in these industry verticals included Axis Bank Limited, Bajaj Finance Limited, Resilient Innovations Private Limited, CreditMantri Finserve Private Limited, Tata Business Hub Limited, Zomato Limited, Snapdeal Limited, One97 Communication Limited (Paytm), Lenskart Solutions Private Limited, Bigfoot Retail Solutions Pvt. Ltd., Dish Infra Services Private Limited, Bharti Airtel Limited, Tata Sky Broadband Private Limited, Vodafone Idea Limited, Fusionnet Web Services Private Limited, Hindustan CocaCola Beverages Pvt. Ltd., Whirlpool of India Limited, Panasonic India Pvt. Ltd., Metro Cash & Carry India Pvt. Ltd., Kent RO Systems Ltd., Pickrr Technologies Private Limited, VE Commercial Vehicles Ltd. (a Volvo Group and Eicher Motors Joint Venture), Hero Electric Vehicles Private Limited, Ashok Leyland Limited and SML Isuzu Limited.
| Particulars (in Rs. Crores) | FY21 | FY20 | FY19 |
|---|---|---|---|
| Revenue | 273.9 | 248.1 | 159.4 |
| EBITDA | 50.4 | 30.8 | 17.4 |
| PAT | 20.1 | 8.9 | 4.6 |
| Particulars (in Rs. Crores) | FY21 | FY20 | FY19 |
|---|---|---|---|
| Total Assets | 144.0 | 151.1 | 107.9 |
| Share Capital | 1.0 | 0.8 | 0.8 |
| Total Borrowings | 15.4 | 31.6 | 34.5 |
| Particulars (in Rs. Crores) | FY21 | FY20 | FY19 |
|---|---|---|---|
| Net cash generated from / (used in) operating activities | 40.21 | 17.60 | 2.95 |
| Net cash from / (used in) investing activities | -6.74 | -4.56 | -5.09 |
| Net cash flow from / (used in) financing activities | -31.31 | -13.69 | 7.98 |
| Net increase (decrease) in cash and cash equivalents | 2.16 | -0.65 | 5.85 |
Strengths
1. End-to-end CX solutions provider with omnichannel capabilities providing customized solutions to the clients
2. Domain intelligence across industry verticals in the Indian market enabling the company to be agile in the processes
3. Integration across geographies and sites reduces the time to market
Risks
1. Operates in a highly competitive environment, and any failure to compete effectively against current and future competitors could adversely affect the revenue
2. Failure in developing and innovating its CXM tools, platforms and processes, the business, financial performance and prospects may be materially affected.
3. If it cannot adapt the service offerings to changes in technology and market expectations, its ability to grow
4. Revenues are dependent on a limited number of industry verticals, and any decrease in demand for services in these industry verticals could reduce the revenues
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FAQs
Cogent E-Services IPO details are yet to be announced.
Cogent E-Services IPO details are yet to be announced.
Cogent E-Services IPO details are yet to be announced.
The IPO issue consists of a fresh issue of equity shares aggregating up to Rs. 150 crores and an offer for sale of up to 994.68 lakh equity share.
Cogent E-Services is promoted by Abhinav Singh, Arunabh Singh, Gaurav Abrol, Pranjal Kumar, Boomerang and TSSR.
Cogent E-Services IPO details are yet to be announced.
Cogent E-Services IPO details are yet to be announced.
DAM Capital Advisors and IIFL Securities are the book running lead managers to the issue.
The proceeds from the issue will be used in the following manner:
1. funding investment in IT assets for expansion and existing IT infrastructure of the company,
2. support working capital requirements
3. general corporate purposes
To apply for the IPO, follow the steps given below
1. Login to your 5paisa account and select the issue in the current IPO section
2. Enter the number of lots and price at which you wish to apply for
3. Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange
4. You will receive a mandate notification to block funds in your UPI app