Amazon, Eternal, Meesho, Swiggy And Zepto Form Digital Commerce Coalition

A group of leading e-commerce and quick-commerce companies has launched the Digital Commerce Coalition, a new industry body focused on issues affecting India’s digital commerce ecosystem. According to a report by Entrackr, the founding members include Amazon, Eternal, Meesho, Swiggy and Zepto.

The coalition is expected to function as a common platform for industry dialogue, research initiatives and stakeholder engagement on matters related to the digital commerce sector. Flipkart was not listed among the founding members, according to the report.

Invest in Indian Markets and Unlock Future Potential With 5paisa!

Open Account Now

The announcement comes as online retail and digital commerce continue to expand beyond metropolitan markets, supported by rising internet penetration, smartphone adoption and the emergence of new business models across the country.

Focus Areas Of The Coalition

A joint statement issued on June 1 outlined the coalition’s key areas of focus. These include customer trust and experience, entrepreneurship, delivery partner welfare, economic participation, small business growth, supply chain development, responsible innovation and long-term sustainability.

The statement noted that digital commerce is playing an increasingly important role in connecting consumers, businesses and service providers across different regions of India.

Koan Advisory Group, a public policy consulting firm, has been appointed as the coalition’s secretariat. The firm will oversee research activities and coordinate stakeholder engagement efforts on behalf of the industry body.

Platform Economy And Worker Welfare In Focus

The formation of the coalition comes amid ongoing discussions around labour protections and social security measures for gig workers and delivery partners.

Speaking to ANI, Virjesh Upadhyay, Chairperson of the Dattopant Thengadi National Board for Workers Education and Development (DTNBWED), said existing legal frameworks have not fully adapted to the growth of the platform economy.

He stated that there is a need to redesign or modify current laws to better accommodate platform workers and aggregators while ensuring adequate welfare and social security provisions. Upadhyay also said that delivery partners associated with platforms such as Uber, Swiggy and Zomato should receive protections comparable to those available to other categories of workers.

The Digital Commerce Coalition joins a growing list of industry organisations representing technology and internet businesses in India, including the Alliance of Digital India Foundation, the Internet and Mobile Association of India and the Startup Policy Forum. Its formation reflects increasing efforts by digital commerce companies to engage collectively on policy, regulatory and sector-specific issues.