Cash Ur Drive Marketing IPO Subscribed 81.94x by Day 3, Driven by Strong NII and QIB Demand

No image 5paisa Capital Ltd - 3 min read

Last Updated: 4th August 2025 - 06:15 pm

Cash Ur Drive Marketing Limited's initial public offering (IPO) has demonstrated outstanding investor interest through its third and final day of subscription, with Cash Ur Drive Marketing's stock price set at ₹123-130 per share reflecting exceptional market reception. The ₹60.79 crore IPO reached 81.94 times by 5:09:58 PM on day three, indicating extraordinary investor interest in this outdoor advertising specialist incorporated in 2009.

Cash Ur Drive Marketing IPO non-institutional investors segment leads with exceptional 135.23 times subscription, whilst qualified institutional buyers demonstrate strong participation at 76.19 times and individual investors show solid interest at 62.41 times, whilst market makers and anchor investors show complete participation at 1.00 times each, reflecting outstanding investor confidence in this company.

Cash Ur Drive Marketing IPO subscription reached an exceptional 81.94 times on day three, led by Non-Institutional Investors (135.23x), Qualified Institutional Buyers (76.19x), and Individual Investors (62.41x). Total applications reached 62,826.

Subscription Status of Cash Ur Drive Marketing IPO:

Date QIB NII  Retail Total
Day 1 (July 29) 3.51 3.51 0.60 1.32
Day 2 (July 30) 3.51 0.10 1.49 1.77
Day 3 (July 31) 76.19 135.23 62.41 81.94

Here are the subscription details for Cash Ur Drive Marketing IPO as of Day 3 (August 4, 2025, 5:09:58 PM):

Investors Category Subscription (times) Shares Offered Shares bid for Total Amount (Cr.)*
Anchor Investors 1.00 13,22,000 13,22,000 17.19
Market Maker 1.00 2,59,000 2,59,000 3.37
Qualified Institutions 76.19 8,82,000 6,72,02,000 873.63
Non-Institutional Buyers 135.23 6,63,000 8,96,57,000 1,165.54
Individual Investors 62.41 15,50,000 9,67,40,000 1,257.62
Total** 81.94 30,95,000 25,35,99,000 3,296.79

Key Highlights - Day 3:

  • Overall subscription reached exceptional 81.94 times, a spectacular improvement from day two's 1.77 times.
  • Non-institutional investors demonstrated outstanding performance at 135.23 times, building dramatically from day two's 0.10 times.
  • Qualified institutional buyers category displaying exceptional interest at 76.19 times, building substantially from day two's 3.51 times.
  • Individual investors segment showing strong growth at 62.41 times, building significantly from day two's 1.49 times.
  • Total applications reached 62,826, indicating exceptional investor participation for this SME IPO.
  • Cumulative bid amount reached ₹3,296.79 crores against the issue size of ₹60.79 crores.

 

Cash Ur Drive Marketing IPO - Day 2 Subscription at 1.77 Times

Key Highlights - Day 2:

  • Overall subscription reaching modest 1.77 times, showing gradual improvement from day one's 1.32 times.
  • Individual investors demonstrating encouraging growth at 1.49 times, building from day one's 0.60 times.
  • QIB segment maintaining steady performance at 3.51 times, consistent with day one's 3.51 times.
  • sNII category displaying modest interest at 0.63 times, building from day one's 0.18 times.
  • bNII segment showing limited growth at 0.26 times, building from day one's 0.05 times.
  • Non-institutional investors showing limited participation at 0.10 times, declining from day one's 0.11 times.

 

Cash Ur Drive Marketing IPO - Day 1 Subscription at 1.32 Times

Key Highlights - Day 1:

  • Overall subscription opening cautiously at 1.32 times, showing measured initial investor interest.
  • QIB segment demonstrating solid confidence at 3.51 times, showing encouraging institutional appetite.
  • Individual investors displaying modest participation at 0.60 times, showing tentative retail sentiment.
  • sNII category showing limited interest at 0.18 times, indicating cautious smaller HNI approach.
  • Non-institutional investors displaying modest participation at 0.11 times, indicating reserved high-net-worth appetite.
  • bNII segment showing limited interest at 0.05 times, showing cautious larger HNI sentiment.

 

About Cash Ur Drive Marketing Limited

Incorporated in July 2009, Cash Ur Drive Marketing Limited specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards, providing 360-degree marketing solution across transit media, digital wall paintings, and events, offering diverse solutions like transit media advertising including cab branding and auto branding, outdoor advertising through billboards and digital wall painting, print media advertising, and complete brand promotion strategies, operating branches in Chandigarh, Lucknow, Mumbai, and Noida with 87 employees on payroll basis as of June 30, 2025.
 

 

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  • Price 23
  • IPO Size 200