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Cash UR Drive Marketing IPO

  • Status: Closed
  • RHP:
  • ₹ 246,000 / 2000 shares

    Minimum Investment

IPO Listing Details

  • Listing Date

    07 Aug 2025

  • Listing Price

    ₹ 155.00

  • Listing Change

    19.23%

  • Last Traded Price

    ₹ 142.00

Cash UR Drive Marketing IPO Details

  • Open Date

    31 Jul 2025

  • Close Date

    04 Aug 2025

  • Listing Date

    07 Aug 2025

  • IPO Price Range

    ₹ 123 to ₹130

  • IPO Size

    ₹ 57.42 Cr

  • Listing Exchange

    NSE SME

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Timeline Subscription Status Financials SWOT FAQ Contacts

Cash UR Drive Marketing IPO Timeline

Cash UR Drive Marketing IPO Subscription Status

Last Updated: 04 August 2025 6:48 PM by 5paisa

Established in 2009, Cash Ur Drive Marketing Ltd. is a full-service outdoor advertising agency, best known for its mobile billboard solutions such as cab and auto branding. The company also engages in digital wall painting, event marketing, and print media advertisements. It offers integrated 360-degree campaigns for brands targeting transit and outdoor audiences. With a growing presence in cities like Chandigarh, Lucknow, Mumbai, and Noida, the company leverages India's expanding OOH advertising market.

As of June 30, 2025, the company employed 87 staff and 3 contract-based professionals.

Established in: 2009
MD: Mr. Raghu Khanna

Peers:

DAPS Advertising Ltd.
Bright Outdoor Media Ltd.
 

Cash UR Drive Marketing Objectives

The IPO proceeds will be utilised towards:

Investment in advanced technology systems to enhance operational efficiency.
Capital expenditure aimed at establishing in-house printing capabilities for growth.
Funding is required to meet incremental working capital for operations.
Allocation for general corporate purposes, supporting overall business expansion.
 

Cash Ur Drive Marketing IPO Size

Types Size
Total IPO Size ₹57.42 Cr
Offer For Sale ₹2.69 Cr
Fresh Issue ₹54.73 Cr

 

Cash Ur Drive Marketing IPO Lot Size

Application Lots Shares Amount
Retail (Min) 2 2,000 ₹2,64,000
Retail (Max) 2 2,000 ₹2,64,000
S-HNI (Min) 3 3,000 ₹3,96,000
S-HNI (Max) 7 7,000 ₹8,61,000
B-HNI (Min) 8 8,000 ₹9,84,000

Cash Ur Drive Marketing IPO Reservation

Investors Category Subscription (times) Shares Offered Shares bid for Total Amount (Cr.)*
QIB 76.19 8,82,000 6,72,02,000 873.626
NII (HNI) 135.23 6,63,000 8,96,57,000 1,165.541
Individual Investors (IND category bidding for 2 Lots)     62.41 15,50,000 9,67,40,000 1,257.620
Total  81.94 30,95,000 25,35,99,000 3,296.787

 

*The "Shares Offered" and "Total Amount" are calculated using the upper limit of the issue price range.
**Shares allocated to anchor investors (or market makers) are excluded from the total number of shares offered.

Profit and Loss

Balance Sheet

Particulars (in Rs. Crores) FY23 FY24 FY25
Revenue 81.31 97.77 142.18
EBITDA 5.42 8.81 20.67
PAT 5.15 9.22 17.68
Particulars (in Rs. Crores) FY23 FY24 FY25
Total Assets 76.33 93.36 94.39
Share Capital 0.10 6.00 13.18
Total Borrowings 5.06 0.45 0.18
Particulars (in Rs. Crores) FY23 FY24 FY25
Net Cash Generated From / (used in) operating activities -0.35 24.03 -14.39
Net Cash Generated From / (used in) investing activities -6.51 -5.97 -6.43
Net Cash Generated From / (used in) financing activities 3.45 -5.15 14.30
Net Increase (Decrease) In Cash And Cash Equivalents -3.41 12.91 -6.52


Strengths

1. Accredited with DAVP and INS for credibility in the advertising industry.
2. Experienced and qualified management team driving strategic business forward.
3. Service provider with a client-centric approach & customised solutions.
4. Not only strong revenue growth of 45% but also PAT growth of 92% in 2024.
 

Weaknesses

1. Contingent liabilities may impact the company's financial position.
2. Pending litigations could adversely affect business, operations, and finances.
3. Dependence on outdoor media and transit media for major revenues.
4. Negative cash flows in the past may continue in the future.
 

Opportunities

1. Expansion of service offerings can increase revenue growth prospects further.
2. Investment in technology enhancements can drive improved operational efficiencies.
3. Setting up an in-house printing facility to reduce external costs.
4. Growth in digital, print, and transit media advertising markets.
 

Threats

1. Loss of major customers could significantly reduce revenue and profits.
2. Conflicts of interest arising from related party transactions may increase.
3. Adverse changes in government regulations can impact business operations.
4. Competition from other established players in the media advertising market.
 

1. Strong revenue and profit growth expected in FY25, boosting outlook.
2. Low debt levels with expanding operating margins demonstrate efficiency.
3. Diverse outdoor and transit media solutions cater to wide markets.
4. Upcoming investments in technology and print infrastructure for growth.
5. Established clientele and institutional investor interest
 

1. India’s outdoor advertising market is witnessing a rebound post-pandemic, 
2. The advertising market turnaround is driven by urban mobility and digital transformation. 
3. Growing adoption of EVs and transit media formats creates scalable opportunities for OOH-focused players like Cash Ur Drive Marketing.
 

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FAQs

Cash Ur Drive Marketing IPO opens on July 31, 2025 and closes on August 4, 2025.
 

The total net offered to the public of Cash Ur Drive Marketing IPO is ₹57.42 crore, including ₹54.73 crore fresh issue and ₹2.69 crore offer for sale.
 

Cash Ur Drive Marketing IPO is priced between ₹123 and ₹130 per share.

Log in to your 5paisa account, select the Cash Ur Drive Marketing IPO, enter the lot size and bid price, provide your UPI ID, and approve the mandate. Once the mandate is approved, the bid is verified.

The minimum lot size of Cash Ur Drive Marketing IPO is 2,000 shares(2Lot), amounting to ₹2,46,000.
 

Cash Ur Drive Marketing IPO is likely to list on NSE SME on August 7, 2025.
 

Allotment of Cash Ur Drive Marketing IPO is expected on August 5, 2025.
 

Narnolia Financial Services Ltd is the book-running lead manager for Cash Ur Drive Marketing IPO.
 

The Cash Ur Drive Marketing IPO will utilise IPO proceeds towards:

  • Investment in advanced technology systems to enhance operational efficiency.
  • Capital expenditure aimed at establishing in-house printing capabilities for growth.
  • Funding is required to meet incremental working capital for operations.
  • Allocation for general corporate purposes, supporting overall business expansion.