Maruti Suzuki Unveils eVITARA, Its First Electric SUV

resr 5paisa Research Team

Last Updated: 17th January 2025 - 04:28 pm

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On January 17, Maruti Suzuki India unveiled its first electric vehicle, the eVITARA, which the company plans to export to more than 100 countries. Suzuki Motor Corporation, holding a 58% stake in Maruti Suzuki India, aims to establish India as a global production hub for the model. 

At 2:42 PM IST on the NSE, Maruti Suzuki’s share price had risen 0.38%, trading at ₹12,137.8.

At the unveiling event, Toshihiro Suzuki, Representative Director and President of Suzuki Motor Corporation, outlined the company’s three-pronged strategy to make battery electric vehicles (BEVs) more appealing. The approach includes developing a dedicated BEV platform for optimal performance, designing products tailored to customer needs in different markets, and leveraging global economies of scale by concentrating manufacturing in a single location—India. 

He emphasized that India was chosen due to its high-quality production standards and cost efficiency. The eVITARA was showcased at the Auto Expo, part of the Bharat Mobility Show, reinforcing Maruti Suzuki’s commitment to the EV revolution.

 The automaker revealed that the eVITARA will be introduced across NEXA dealerships in a phased manner while also being exported to key markets such as Japan and Europe, strengthening India’s role as a global EV manufacturing hub. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Ltd, highlighted that the new electric SUV is built on the HEARTECT-e platform, specifically designed for electric vehicles. 

The car is equipped with advanced battery options, ensuring a range of over 500 km on a single charge for the 61kWh variant. It also features premium technologies, including Level 2 ADAS, an integrated digital display, and next-gen Suzuki Connect. According to Takeuchi, these features will provide customers with a comfortable and confident EV driving experience.

Suzuki described the eVITARA as the company’s first global strategic battery electric vehicle, eagerly awaited in both India and international markets. Takeuchi further revealed that Maruti Suzuki has invested over ₹2,100 crore in manufacturing the eVITARA in India, including the setup of a dedicated EV production line. The company is actively working to accelerate EV adoption through its "e for me" initiative, which involves offering smart home chargers with installation support, expanding fast-charging infrastructure in India’s top 100 cities, and ensuring that customers can find a charging point every 5–10 km within these cities. 

Additionally, Maruti Suzuki is setting up 1,500 EV-enabled service workshops across 1,000+ cities, with specialized personnel and equipment for EV servicing, along with providing nationwide roadside assistance.

The eVITARA will be available with two battery options—49kWh and 61kWh, both offering an estimated 500 km driving range per charge. In terms of safety, the model comes with seven airbags, including a driver-side knee airbag, Level 2 ADAS (Advanced Driver Assistance System), an advanced structural design, and an energy-absorbing battery mounting structure to enhance protection. With these cutting-edge features and strategic investments, Maruti Suzuki aims to redefine India’s electric vehicle landscape while positioning itself as a key player in the global EV market.

The eVITARA will be introduced through the premium NEXA dealership network, reflecting NEXA’s commitment to innovation, sophistication, and a premium customer experience.

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