22 Dec 2021

5paisa: Because Every Paisa Counts

Staying true to our promise of making investing simple and rewarding, we at 5paisa Capital Limited (5paisa) continue to find ways to delight you. Through our online platforms and mobile applications, we empower retail investors and high volume Do-It-Yourself (DIY) traders.

We are one of India’s fastest growing online broker and have added 3.4 Lakh customers during the September 2021 quarter. We now serve more than 2 Million happy customers and would like to extend our heartfelt gratitude to each one of them for putting their faith in us. 


2 Million+

200% growth

82% customers

90,000 Crore

Investors and Traders

New customers in FY21

Under 35 years of age

Average daily TO

These numbers are a combined outcome of our razor-sharp focus on remaining relevant to our customers and serving them in the best manner possible. Our efforts enable us to create sustainable value for our customers, eventually culminating into mutually beneficial, trustworthy and time-tested bonds with them.

Who says discount brokers cannot offer full service?

At 5paisa, we stand true to our motto of ‘Making investing simple and rewarding’. Our flat fee of Rs.20 per order across segments (We charge Rs.10 per order for our add-on pack subscribers) is simple and transparent for anyone and everyone to understand.

Our full suite of offerings comprises our state-of-the-art trading platforms, research and advisory services of more than 4,000 companies, depository-related services at lowest cost, single platform for all investment products like mutual funds, gold, US stocks, ETFs, loans among others.

Through our simple, multi lingual web and mobile applications, we empower retail investors and avid traders to fulfill their investment and trading journey. Our personalized advisory and robo advisory services go the extra mile in providing customers with an engaging, immersive and efficient experience.

Customer-centricity forms the core of our activities and our recent initiatives such as improving our call center practices and margin changes are only few ways to enhance their experience. We continue to add new features in our trading portfolios, based on the invaluable feedback received from our customers.

Making investment not just simple but also rewarding

At 5paisa, we believe in helping our customers at every stage of their investing journey. For every investor the most important question is “Where to invest”. We understand and that’s why we provide detailed information and research of more than 4,000 companies, our ideas section in trading platforms provide advisory for short term trading, long term investing, intra-day ideas and derivatives strategy is the most comprehensive one in discount broking space. 

Not just this. We cover markets like provide pre market updates for traders. Our analyst Dhawal Shah provides much needed guidance through daily webinar. Our industry expert Vishal Mehta conducts weekly training program on varied subjects. 

Empowering new-age investors

We take pride in serving the millennials and have been reaching out to them through our phygital network as well as our strategic partnerships. Over 3/4th of our total customers are aged below 35 years, and an equal number are from the underpenetrated, lucrative tier-3 cities. We have been welcoming more and more DIY (Do-It-Yourself) customers to our universe, empowering them to trade themselves.

Given that a large part of our customers are first-time investors, educating them about the capital markets is one of our key responsibilities. Our YouTube channel provides over 242,000 subscribers a bouquet of insightful videos on varied topics of investing. Since its launch in August 2020, the 5paisa school has been receiving overwhelming response to its courses. 

Unleashing full potential of technology

We are committed to further fortify our technological capabilities to stay ahead of the rest. We have a multi-pronged approach on this front. First, to upgrade our existing offerings (research-based products, peer-to-peer lending, international investing, Portfolio Analyser, among others). Second, to build new tools using AI and data analytics. Lastly, to launch innovative products providing unique value propositions to our customers.

We are also forging strategic partnerships, wherever required, to continue enhancing overall user experience. Upgrading our existing mobile applications is an integral part of our strategy and the key driver behind increasing number of app downloads. Our apps enjoy strong rating of 4.2 stars owing to the enriching user experience they provide.

Delivering on our promise of ‘low cost’

We understand the value of your hard-earned money and are committed to use every penny wisely and prudently. Our promise to provide you with low cost investment solutions is fulfilled by consistent reduction in our overall costs (include cost of acquiring new customers).

On one hand, our customer base has been growing rapidly, while on the other hand, we have kept a tight leash on our marketing and other expenditures. Our technology platforms also act as key enablers to this end. Robust operating leverage allows us to provide several attractive subscription plans to investors.

May Goddess Lakshmi bless you with wealth and wellbeing in new Samvat 2078

Let this muhurat trading day be the day you begin your investment journey with our investment ideas.

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