Zomato Board Approves Rebranding to Eternal

Zomato, the leading food tech company, has officially rebranded itself as Eternal, following approval from its board, according to a stock exchange filing on February 6.

Explaining the change, Deepinder Goyal, Zomato's group CEO and co-founder, stated that the name "Eternal" had been in internal use since the acquisition of Blinkit. It was initially used to differentiate the company from the Zomato app. Goyal emphasized that the decision to adopt Eternal as the company's official name came as Blinkit became a significant part of its future growth. However, he clarified that while the company name will change to Eternal Ltd., the Zomato app will retain its existing branding. The stock ticker will also be updated to reflect the new name.

Eternal Ltd. will now oversee four key businesses: Zomato, Blinkit, District, and Hyperpure.

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Goyal described Eternal as a name that embodies both ambition and responsibility, stating, "This isn’t just a name change; it is a mission statement... a reminder that we will endure—not because we are here, but because we need to get there."

Interestingly, this rebranding was first reported by Moneycontrol on August 1, 2022. At the time, Goyal dismissed the speculation, asserting that Eternal was merely an internal designation with no plans to rename the Zomato app.

The rebranding reflects Zomato’s evolving business strategy, as it expands beyond its core food delivery operations. The inclusion of Blinkit, a quick-commerce platform, District, and Hyperpure indicates a broader vision beyond restaurant aggregation. By choosing the name Eternal, the company signals long-term sustainability, diversification, and resilience in an increasingly competitive market.

With Blinkit experiencing rapid growth in the quick-commerce sector, Goyal sees this transition as a pivotal moment. Quick-commerce, which enables ultra-fast delivery of groceries and essentials, has seen exponential demand in India, with competitors such as Swiggy Instamart and Zepto vying for market dominance. By bringing Blinkit under the Eternal umbrella, the company positions itself as a multi-faceted tech giant rather than just a food delivery service.

Investors and industry analysts will closely watch how this transition impacts the company's stock and overall market perception. While name changes alone do not guarantee success, they often reflect a company’s evolving priorities. The stock ticker update from Zomato to Eternal signifies a shift in investor sentiment towards a broader, future-focused business model.

Despite the name change, Zomato’s brand recognition in the food delivery space remains strong. The Zomato app will continue operating under its existing branding, ensuring no disruption for customers and restaurant partners. However, with Eternal Ltd. managing multiple businesses, it could pave the way for future expansions in other sectors beyond food and quick-commerce.

As the company embarks on this new chapter, it remains to be seen how Eternal Ltd. will differentiate itself in an increasingly competitive industry while staying true to its core mission of delivering convenience, quality, and innovation.