1. Home
  2. IPO
  • Adcounty Media India Ltd IPO
Adcounty Media India Ltd logo

Adcounty Media India IPO

  • Status: Closed
  • RHP:
  • ₹ 128,000 / 1600 shares

    Minimum Investment

Adcounty Media India IPO Details

  • Open Date

    27 Jun 2025

  • Close Date

    01 Jul 2025

  • Listing Date

    04 Jul 2025

  • IPO Price Range

    ₹ 80 to ₹85

  • IPO Size

    ₹ 47.83 Cr

  • Listing Exchange

    BSE SME

Open Free Demat Account

+91
Resend OTP

By proceeding, you agree to all T&C*

hero_form
Timeline Subscription Status Financials SWOT FAQ Contacts

Adcounty Media India IPO Timeline

Adcounty Media India IPO Subscription Status

Last Updated: 29 September 2025 3:18 PM by 5paisa

Adcounty Media India Limited is set to launch its IPO on June 27, 2025. Established as a BrandTech company, it offers end-to-end digital marketing solutions, ranging from brand promotion to high-performance campaigns. The promoters are Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Mr. Chandan Garg, Ms. Vartika Dangayach, and M/S Innovana Thinklabs Limited.

The company’s service portfolio includes Programmatic Advertising, SEO, Social Media Marketing, and paid campaigns like PPC, CPA, CPS, CPL, and CPI. It also offers BidCounty, a proprietary programmatic advertising platform, and conducts market research to aid targeted marketing.

Established in: 2017
Managing Director: Mr. Aditya Jangid & Mr. Chandan Garg

Peers

Affle (India) Ltd
Daps Advertising Ltd

Adcounty Media India Objectives

The company plans to utilise the net IPO proceeds towards:

Meeting capital expenditure requirements
Funding working capital needs
Covering expenses for potential acquisitions and general corporate purposes
Meeting issue-related expenses
 

Adcounty Media India IPO Size

Types Size
Total IPO Size ₹47.83 Cr
Offer For Sale -
Fresh Issue ₹47.83 Cr

 

Adcounty Media India IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 1600 ₹1,28,000
Retail (Max) 1 1600 ₹1,28,000
HNI (Min) 2 3200 ₹2,56,000

Adcounty Media India IPO Reservation

Investors Category Subscription (times) Shares Offered Shares bid for Total Amount (Cr.)*
QIB 137.33 11,24,800 15,44,73,600 1,313.03
NII (HNI) 555.79 8,44,800 46,95,34,400 3,991.04
Retail 229.37 19,71,200 45,21,39,200 3,843.18
Total** 273.08 39,40,800 1,07,61,47,200 9,147.25

 

*The "Shares Offered" and "Total Amount" are calculated using the upper limit of the issue price range.
**Shares allocated to anchor investors (or market makers) are excluded from the total number of shares offered.

Profit and Loss

Balance Sheet

Particulars (in Rs. Crores) FY23 FY24 FY25
Revenue 53.64 43.24 69.58
EBITDA 10.40 10.80 18.25
PAT 7.64 8.28 13.75
Particulars (in Rs. Crores)] FY23 FY24 FY25
Total Assets 0.29 - -
Share Capital 0.01 0.01 16.54
Total Borrowings 26.84 29.51 47.92
Particulars (in Rs. Crores FY23 FY24 FY25
Net Cash Generated From / (used in) operating activities 1.45 4.54 -0.24
Net Cash Generated From / (used in) investing activities -4.18 -0.09 -4.09
Net Cash Generated From / (used in) financing activities 0.31 -0.33 3.58
Net Increase (Decrease) In Cash And Cash Equivalents -2.42 4.13 -0.74


Strengths

1. Operates in 47+ countries with a global client base.
2. Strong revenue and profit growth YoY (61% & 66% respectively).
3. Offers full-spectrum digital marketing solutions.
4. Backed by experienced leadership and a skilled team (45 employees).


 

Weaknesses

1. A limited workforce may restrict rapid scaling.
2. Revenue drop noted in FY23 before recovery in FY24.
3. High dependence on the digital ad budgets of clients.
4. Limited presence in physical or offline media channels.
 

Opportunities

1. Rising global demand for performance-based digital ads.
2. Expansion potential through the BidCounty programmatic tool.
3. Increased brand spending in emerging markets.
4. Growing need for data-driven marketing in multiple industries.
 

Threats

1. Intense competition from global and domestic adtech players.
2. Rapid tech changes may require constant upgrades.
3. Ad-blockers and privacy laws can affect campaign reach.
4. Dependence on third-party platforms (e.g. social media, search engines).
 

1. Established player in digital marketing and AdTech
2. Impressive financial growth with 61% revenue and 66% PAT growth (FY25)
3. Global clientele and partnerships with major brands
4. Robust product portfolio including proprietary BidCounty platform
5. Strategic use of IPO funds for expansion and acquisitions

1. Digital marketing and AdTech industries are expanding rapidly
2. Increased focus on targeted, AI-driven marketing solutions
3. Strong growth expected due to digital transformation across sectors
4. Competitive space with emerging players and established giants
 

Open Free Demat Account

Be a part of 5paisa community - The first listed discount broker of India.

+91
Resend OTP

By proceeding, you agree to all T&C*

footer_form

FAQs

Adcounty Media India IPO opens on June 27, 2025, and closes on July 1, 2025.
 

Adcounty Media India IPO size is ₹47.83 Cr through a fresh issue of 56.27 lakh shares.

Adcounty Media India IPO price band is fixed between ₹80 and ₹85 per share.
 

To apply for Adcounty Media India IPO, follow the steps given below:

  • Login to your 5paisa account and select the issue in the current IPO section
  • Enter the number of lots and the price at which you wish to apply for the Adcounty Media India IPO
  • Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange

You will receive the mandate notification to block funds in your UPI app.
 

 The minimum lot size is of Adcounty Media India IPO 1,600 shares with a minimum investment of ₹1,28,000.
 

Allotment of Adcounty Media India IPO is expected to be finalised on July 2, 2025.

Tentative listing date of Adcounty Media India IPO is July 4, 2025, on the BSE SME platform.
 

 Narnolia Financial Services Ltd is the book-running lead manager of Adcounty Media India IPO.

Adcounty Media India plans to utilise the IPO proceeds towards: 

Meeting capital expenditure requirements
Funding working capital needs
Covering expenses for potential acquisitions and general corporate purposes
Meeting issue-related expenses