NJ Mutual Fund vs Zerodha Mutual Fund: Which AMC is Better for You?

The Indian mutual fund industry is growing rapidly, with new-age Asset Management Companies (AMCs) challenging traditional players. Among them, NJ Mutual Fund and Zerodha Mutual Fund have gained investor attention for their innovative approaches. While both are relatively new compared to legacy fund houses, they focus heavily on transparency, digital-first investing, and low-cost structures. As of June 2025, NJ Mutual Fund AUM is ₹7,056 crore, while Zerodha Mutual Fund AUM is ₹6,349 crore. Both AMCs aim to simplify wealth creation for retail investors by offering straightforward products like equity funds, debt funds, and ELSS. But the question remains: Which AMC is better for you—NJ or Zerodha? Let’s compare in detail.

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About the AMC

Fund Categories Offered

• Equity Funds: Large-cap, flexi-cap, and passive index funds.
• Debt Funds: Liquid funds, short-duration funds, and conservative debt categories.
• ELSS Funds: Tax-saving options under Section 80C with 3-year lock-in.
• Hybrid Funds: Balanced advantage and equity-debt mix.
• SIP Plans: Options to open SIP with NJ Mutual Fund or Zerodha Mutual Fund starting from as low as ₹500 per month.
• ETF & Index Funds: Simple and cost-efficient passive investment opportunities.
• Portfolio Management Services (PMS): Primarily via NJ Group’s expertise for HNI investors.

Top Funds – NJ vs Zerodha

Unique Strengths of Each AMC

• NJ Mutual Fund Strengths:
  • Distributor-backed expertise – With NJ Group’s decades of wealth management experience, investors get professional guidance.
  • Strong SIP network – NJ Mutual Fund SIP ₹500 per month makes it beginner-friendly.
  • Balanced mix of active and passive products – Equity, debt, hybrid, and ELSS.
  • NJ Mutual Fund ELSS is a popular option for tax-saving under Section 80C.
  • Focus on best NJ Mutual Funds 2025 like Flexi Cap and ELSS, designed for long-term wealth creation.
  • NJ AMC portfolio management expertise through its group’s PMS adds credibility.
  • Expanding AUM (₹7,056 crore) shows growing investor trust.
• Zerodha Mutual Fund Strengths:
  • Low-cost advantage – As a direct-only fund house, expense ratios are among the lowest in the industry.
  • Technology-driven investing – Easy to buy Zerodha Mutual Fund online or via apps like Coin.
  • Popular for passive strategies – Best Zerodha equity mutual funds for long-term include Nifty 50 and Nifty Next 50 Index Funds.
  • Zerodha Mutual Fund ELSS provides tax-saving with index-based transparency.
  • Retail-friendly AMC – Appeals to millennials and DIY investors who prefer direct plans.
  • Zerodha SIP ₹500 per month encourages disciplined small-ticket investing.
  • A growing AUM of ₹6,349 crore (June 2025) reflects investor adoption despite being a young AMC.

Who Should Invest?

Your choice between NJ Mutual Fund and Zerodha Mutual Fund depends on your investment style and goals.

Choose NJ Mutual Fund if you:

• Prefer professional guidance via NJ’s distributor-backed model.
• Want access to both active and passive strategies.
• Seek NJ Mutual Fund debt funds or hybrid products for stability.
• Need NJ ELSS Tax Saver Fund for tax benefits.
• Are a first-time investor looking for NJ SIP ₹500 per month to start small.

Choose Zerodha Mutual Fund if you:

• Prefer low-cost passive investing through index funds.
• Are comfortable with DIY investing using digital platforms.
• Want to open SIP with Zerodha Mutual Fund online seamlessly.
• Focus on long-term equity SIPs in index-based products.
• Believe in transparency and cost-efficiency for wealth creation.

Conclusion

Both NJ Mutual Fund AMC and Zerodha Mutual Fund AMC are relatively new yet highly innovative players in the Indian mutual fund industry. NJ AMC brings the advantage of a strong distributor network, active + passive schemes, and wealth management expertise. On the other hand, Zerodha AMC shines with its low-cost, tech-driven, direct-only model, making it the go-to choice for DIY and cost-conscious investors.

In short:

• NJ Mutual Fund house = advisory support + diversified products + active + passive mix.
• Zerodha Mutual Fund house = digital-first + low cost + passive investing leader.

Investors should align their choice with their risk appetite, whether it’s active guidance from NJ or DIY passive investing with Zerodha.

Explore our options in mutual fund and find one that aligns with your financial goals.