The second largest travel agency in India has signed an MoU with the government of Andhra Pradesh
Shares of the company are trading in the green after this announcement by the company.
About the MoU
Easy Trip Planners (EaseMyTrip) and the State Government of Andhra Pradesh (GoAP) inked a Memorandum of Understanding (MoU). Andhra Pradesh is a popular location, and it ranks as the third most popular tourist destination overall. Under this agreement, EaseMyTrip will carry out specific marketing campaigns for the state's tourist promotion that will utilise ATL/BTL/Digital channels across India.
EaseMyTrip wants to increase the number of foreign tourists travelling to the area through its promotions Via the single desk interface, GoAP will assist in obtaining the appropriate permissions, approvals, clearances, etc., from its relevant departments within the predetermined time frames. The three-year-long MoU will be regulated by Indian law, with any disputes relating to its provisions being resolved only by the courts in New Delhi.
Share price movement of Easy Trip Planners Limited
Scrip opened today at Rs 50.11 and made its day high at Rs 50.83. The 52-week high of the stock is Rs 73.50, whereas the 52-week low was Rs 32.65. Promoters hold 74.90%, whereas institutional and non-institutional holdings are 5.13% and 19.97%, respectively. Presently, the market cap of the company is Rs 8,763 crore.
Easy Trip Planners Limited provides a wide selection of travel-related goods and services for end-to-end travel arrangements, including airline tickets, lodging and vacation packages, rail and bus tickets, taxis, and ancillary value-added services like travel insurance and visa processing as well as tickets for activities and attractions. Customers who want to pay no convenience fees do not have to do so when there is no other available discount or promotion coupon. This choice is one that the firm has been offering to clients. It has made an effort in its pricing methodology to prevent hidden charges that would have raised the ultimate amount the consumer would have to pay.
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