Affle India receives two more US patent grants.
Affle India has built a robust patent portfolio with 20 patents across India, US and Singapore.
A consumer intelligence-driven global technology company - Affle (India) has recently announced that it has received an issue notification for the grant of 2 patents from the US Patent and Trademark Office (US PTO). One patent is related to the technology of ‘Creating a decentralized repository of fraud IPs and publishers using Blockchain’. The other patent is related to the technology of ‘Click to install behaviour-based detection of fraud’. With these two patent grants, Affle now has 6 US Patents granted along with multiple other patents filed and pending across the US, India and Singapore. This announcement comes soon after Affle was granted its 4th US Patent in September 2021, related to gesture-based, voice-intelligence driven interactions within live streams such as podcasts.
The patent, which utilizes Blockchain, creates an immutable decentralized shared ledger of fraudulent characteristics for publishers, scoring them into backlists and whitelists through continual interactions verification based on smart contracts. This patent also emphasizes the use of machine learning to predict and reduce fraud. The other patent also uses trained machine learning models to detect human-natural engagements versus non-human bot traffic and other real-time signals and patterns to minimize advertisement fraud.
The company has said in a filing with the exchange, “These patent grants fortify our mobile ad fraud detection and prevention capabilities which include sophisticated machine learning algorithms to identify ad fraud in real-time, thereby maximizing quality of conversion-driven marketing for the advertisers.”
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant mobile advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.
While Affle's consumer platform is used by online and offline companies for measurable mobile advertising, its enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.
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