Interview with Sheetal Cool Products Ltd

Our top three strategic priorities are: expanding the distribution network, increasing our franchise outlets and expanding the export business, asserts Yash Bhuva, Marketing Head, Sheetal Cool Products Ltd. 

Can you elucidate how getting listed on the SME platform helped the company’s growth? 

By listing on the SME platform, it bought recognition as well as trust in the company. It helped us to improve compliance-based operations which have acted as a base for the future growth of the company.

Can you share some insights on your Q2FY23 results?

The Indian ice cream industry has suffered the previous two summers due to Covid 19. But this summer has helped it to get back on track, and we have seen an increase of 42% in revenue from operations this year in the half-yearly quarters. Our increase in distributor setups in north India as well as franchise parlours has contributed to this progress and are expecting to keep on adding new distribution points. We are very confident in our vision of achieving an annual turnover of Rs 1500 crore by 2030. In fact, our team is working day and night to achieve it before the forecasted period.

What is your segment-wise revenue mix and how do you expect it to evolve over the next 2-3 years?  

Ice cream, milk and milk products are the most known product of the company. About 90% of revenue is generated from the segment and 10% is from the snacks segment. Looking at the increasing demand in the snacks market, we are expecting it to reach 20% in a few years.

Could you elucidate on the products you have launched during H1FY23 as well as new product launches in the pipeline for H2FY23 and FY24?

 We have recently launched two more ice creams in our Matka variants namely - Kathiyawadi Matka and Rajasthani Matka. Since the beginning, our focus has been to serve 100% pure milk ice creams. Keeping that as the core of my operations our R&D and production team is working on new flavours which will be introduced in the coming summer.

What are your top 3 strategic objectives?

The top three strategic objectives that we are focused on right now are: expanding the distribution network, second is to increase our franchise outlets and third is to expand the export business.