Nykaa in collaboration with L’Oreal launches 'ModiFace' technology!

Nykaa in collaboration with L’Oreal launches 'ModiFace' technology!

by 5paisa Research Team Last Updated: Dec 13, 2022 - 08:21 pm 44.2k Views
Listen icon

This technology helps to create an enhanced beauty experience for makeup enthusiasts.

The country's leading lifestyle destination will make available L'Oreal's advanced, Al-powered virtual try-on technology 'ModiFace'. This technology helps to create an enhanced beauty experience for makeup enthusiasts. Over the years, Nykaa has continuously kept pace with changing customer expectations and has actively deployed the latest in technology to augment the experience of discovering and buying beauty online.

Power of AR (Augmented Reality) in Makeup Industry

The ModiFace Technology will enable virtual try-on on Nykaa's website and mobile app helping shoppers purchase their desired beauty products across categories, starting with the L'Oreal range of products. With the acquisition of ModiFace in 2018, L'Oreal has been at the forefront in offering virtual try-on for beauty.

The uniqueness of the ModiFace technology lies in its photo-realistic results and Al-enabled shade calibration. The Augmented Reality (AR) simulation of each shade is done automatically - based on an Al-powered analysis of information provided by makeup brands along with visuals and descriptions of the products on social media. ModiFace ensures safety and hygiene in the post-pandemic world. Its virtual try-on technology uses an advanced face tracker algorithm that detects lips, eyes, cheeks, and hair and applies virtual cosmetics, to give a real-time, true-to-life view of the products.

Top executives comment on this collaboration

"As a digital-first company, we are continuously thinking of ways to enhance the shopping experience on our platforms. Our partnership with l'Oreal to introduce ModiFace technology allows us to provide a rich, immersive buying experience to our customers. With the new Al-powered virtual try-on option, customers on Nykaa can now confidently make a choice from our wide range of options-wherever they are, whenever they want!" said Anchit Nayar, CEO E-commerce Beauty, Nykaa.

"As part of our evolution into a Beauty Tech company, L'Oreal is reinventing the beauty experience for consumers. The ModiFace technology harnesses Al and AR technologies to provide a personalized and customized experience in the low-touch economy. We are excited to bring ModiFace technology to Nykaa users who can now easily try on a host of L'Oreal products and choose the shades that suit them best. We believe that this partnership with Nykaa will transform the e-commerce shopping experience for consumers," said Pankaj Sharma, Director, Consumer Products Division, L'Oreal India.

There is a positive reaction to this news, as the share opened a 2.6% gap up in the morning session at Rs 2,069. At 12.40 PM share was trading at Rs 2,105, 4.2% up for the day.

Share Market Today

How do you rate this article?

Start Investing in 5 mins*

Rs. 20 Flat Per Order | 0% Brokerage


About the Author

Our research team is composed of some highly qualified research professionals, their expertise range across sectors.

Enjoy 0%* Brokerage with 5paisa
Resend OTP
Please Enter OTP
Mobile No. belongs to

By proceeding, you agree to the T&C.

Latest News
What you must know about Ramdevbaba Solvent IPO?

Ramdevbaba Solvent has set the price band of ₹80-85 per share, with a face value of ₹10. Retail investors' lot sizes are set at 1,600 shares each. Retail investors can make a minimum investment of ₹1,36,000 for a single lot or multiples thereof.

TCS Impresses with Record Wins: Analysts Bullish on Double-Digit Growth

Despite all of the positives from the March quarter, TCS' management looked to be holding back on calling for a growth recovery, according to UBS. Given the unclear macroeconomic, the brokerage appears to be concerned about the danger of transaction deferments and slippages.

Sensex, Nifty down 1% on Iran-Israel tensions; consolidation to continue

Title: Sensex, Nifty slip 1% over Iran-Israel conflict worries; consolidation to continue Sensex, Nifty slip 1% over Iran-Israel conflict worries; consolidation to continue