Operator of McDonald’s restaurants Westlife Development unveils growth plans.

resr 5paisa Research Team 29th October 2021 - 04:21 pm
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The company will look at adding 150-200 stores in the next 3-4 years.

The owner and operator of McDonald’s restaurants in the west and south of India, Westlife Development is celebrating its 25 years of operations in Indian markets. On this occasion, the brand has unveiled its growth plans for the coming years.

The company will look at adding 150-200 stores in the next 3-4 years. It plans to strengthen the brand’s leadership position in the burger, chicken and beverage segments further as well as aid the growth of the organized dine out market.

To quote from the filing with the exchange, “The company (Westlife Development) is looking to invest Rs 800-1000 crore across the business over the next 3-4 years. This investment will go towards increasing the footprint, menu innovations, strengthening the company’s supply chain, increasing its omni-channel presence and elevating consumer experience. All these initiatives are expected to create 6000-8000 direct and indirect jobs in the industry.” 

The next leg of growth for the company will see them adopt cutting-edge technology as well as data analysis tools as it endeavours to provide a personalized and feature-rich experience to its consumers. The company has said that it is also committed to integrating more ESG practices into its business model to enhance the overall competitiveness of the domestic QSR industry.

To mark the brand’s 25th year in India, the company recently unveiled a new range of indulgent gourmet burgers. With this, the company expects this to further strengthen its leadership in the burger category.

Westlife Development focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt Ltd (HRPL). The company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary. Hardcastle Restaurants has been a franchisee in the region since its inception in 1996. The company serves over 200 million customers, annually, at its 305 McDonald’s restaurants across 42 cities in the country.

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