Stock / Share Market
by 5paisa Research Team Last Updated: 2023-08-29T13:36:29+05:30
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Broking firm is a financial institution that helps clients buy and sell financial assets. Stocks, bonds, commodities, derivatives, and other securities are all examples of financial instruments.
Brokers hired by broking firms are licenced experts with an understanding of the financial markets. They assist clients in making investment decisions, do market research and analysis, and make recommendations on whether to buy or sell stocks. They may also offer additional services such as portfolio management, investment advisory services, and financial planning.

What is a brokerage firm?

A broking firm, also known as a brokerage firm or a brokerage house, is a financial institution that facilitates the buying and selling of various financial instruments on behalf of clients. These financial instruments can include equities, bonds, commodities, derivatives, and other securities.

In the financial markets, brokerage firms operate as middlemen between buyers and sellers. They provide a platform or infrastructure that allows people, institutions, and businesses to exchange securities. A broker's principal function is to conduct deals and guarantee that buying and selling transactions go smoothly and effectively.
Brokers working for brokerage firms are licenced experts with an extensive understanding of the financial markets. They advise customers on investment decisions, do market research and analysis, and provide recommendations on whether to buy or sell stocks. Additionally, they may offer portfolio management, investment advisory services, and financial planning.
Brokerage firms generate money through a variety of sources, including transaction commissions, consulting fees, and interest on margin balances. Some brokerage firms follow a full-service strategy, providing a wide range of financial services, whereas others specialise in specific areas or cater to specific sorts of clients, such as retail investors, institutional investors, or high-net-worth people.

Understanding Brokerage firms

Brokerage firms, also known as broking firms or brokerage houses, are financial entities that enable the purchasing and selling of various financial instruments on behalf of their clients. Here are some crucial points to help you better understand brokerage firms:


Brokerage firms operate as mediators between buyers and sellers in financial markets. They provide a platform or infrastructure that allows people, institutions, and businesses to exchange securities.

Trade Execution

One of the key functions of a brokerage firm is to execute trades on behalf of their clients. When a client wishes to purchase or sell a financial instrument, they place an order with the brokerage business, which subsequently executes the transaction on the applicable exchange or market.

Financial Instruments

Brokerage businesses assist in the trading of numerous financial instruments such as stocks, bonds, commodities, derivatives, options, futures, and currencies. They may also provide access to initial public offerings (IPOs) and other investment possibilities.


Brokerage firms employ licenced brokers who are knowledgeable about the financial markets and assist clients in executing trades and making investment decisions. Brokers offer advice, market research, and analysis to help clients make informed investment decisions.

Services offered

Brokerage firms provide a variety of services based on their business model and target clientele. Full-service brokerage businesses offer a wide range of services, including investment advice, portfolio management, research reports, and financial planning. Discount brokerage firms focus on executing trades at lower prices and may offer limited advisory services.

Revenue Models

Brokerage firms generate revenue in a variety of ways. They often charge commissions or fees based on the value or volume of deals conducted on behalf of clients. Account maintenance fees, margin interest, and payments for value-added services such as research reports or advisory services may also be revenue sources.


Brokerage firms are regulated financial enterprises. They must follow particular rules and regulations established by financial regulatory authorities in their operational jurisdiction. These policies aim to protect investors' interests, maintain market integrity, and ensure fair practices in the financial industry.

Types of Brokerages

1. Full-Service Brokerage

Full-service brokerages provide a wide range of services, such as investment advice, research and analysis, portfolio management, retirement planning, and access to a large range of financial products. They provide personalised advice and recommendations based on the needs of each unique client. Because of the additional support provided, full-service brokerages may charge higher commissions or fees for their services.

2. Discount Brokerage

Discount brokerages are concerned with executing deals at the lowest possible cost. They typically provide basic trading services with little to no advisory support. Discount brokerages frequently include online platforms that allow clients to place trades on their own as well as access research tools and instructional resources. When compared to full-service brokerages, these firms typically charge lower commissions or fees.

3. Robo-advisor

Robo-advisors are digital platforms that use algorithms and automated technologies to give investment advice and manage portfolios. They often employ an online questionnaire to assess a client's risk tolerance and investment objectives before creating and managing a diversified portfolio depending on the client's preferences. When compared to traditional full-service brokerages, robo-advisors frequently charge lower fees.

What is a sub-broker franchise?

A sub-broker franchise is a business arrangement in the financial industry in which an individual or a company (referred to as the sub-broker) is authorised to provide brokerage services on behalf of a registered main broker or brokerage house (referred to as the franchisor).
The sub-broker franchising model allows individuals or corporations to enter the brokerage market without having to form their own independent brokerage firm. Sub-brokers can provide brokerage services to clients, execute trades, and earn commissions or fees by using the franchisor's established brand and infrastructure.

Independent vs Captive Brokerage


Independent Brokerage

Captive Brokerage

Product Selection      

Offers a wide range of financial products and services from multiple providers.       

Limited to offering products and services provided by the parent institution.


Can provide objective advice and recommendations tailored to clients' needs.

May have incentives to promote proprietary products or meet sales quotas set by the parent institution.


More autonomy in managing business operations, marketing strategies, and client interactions      

Operates within the framework and policies established by the parent institution.

Institutional Support 

Relies on its own resources and infrastructure.     

Benefits from the resources, infrastructure, and brand recognition of the parent institution.

Cross-Selling Opportunities           

Limited to cross-selling opportunities with external providers.       

May have opportunities to cross-sell other products or services offered by the parent institution.

Regulatory Compliance

Must comply with industry regulations and standards.

Operates within the regulatory framework established for the parent institution.

Brand Association     

Operates independently without a direct brand association with a specific institution.     

Operates under the brand and reputation of the parent institution.


Is it Worth it to use a Full-Service broker?

The value of having a full-service broker is determined by your specific demands and preferences. A full-service broker can provide valuable knowledge if you appreciate personalised advice, detailed research and analysis, portfolio management, and other financial services. However, full-service brokers often demand higher fees than bargain or online brokers. Alternative solutions may be more suitable if you are confident in your abilities to do your own research and make investment decisions, and if you prioritise cost-effectiveness. Determine if a full-service broker corresponds with your investing goals by assessing your priorities, weighing the costs, and considering the extent of support you require.


How to Start a brokerage firm in India

1. Calculate Expenses

When establishing a brokerage firm in India, it is critical to calculate the various costs involved. Capital needs, registration fees, infrastructure costs, licencing, staffing, training, legal fees, marketing expenses, data services, compliance, insurance, and other charges may be included. Budgeting accurately is critical for financial planning and business success.

2. Choose Your Target Market

Choosing your goal margin is an important consideration when opening a brokerage firm in India. Consider things like competition, market conditions, and customer expectations. It is critical to strike a balance between profitability and competitiveness. Analyse your firm's costs, pricing structures, and market developments to determine a sustainable and competitive target margin.

3. Determine your Revenues

When beginning a brokerage firm in India, determining your revenues is critical. Examine the available revenue streams, such as brokerage commissions, advisory fees, margin interest, and other auxiliary services. To estimate prospective sales and build a realistic financial prediction for your company, consider market dynamics, competition, and your desired client base.

4. Find out how to maximise Your Revenue

Focus on a variety of ways to increase revenue for your brokerage firm in India. To stay competitive and generate higher revenue, provide a diverse range of financial products and services, provide superior customer service, leverage technology for efficient operations, implement effective marketing campaigns, build strong client relationships, and continuously adapt to changing market trends.

5. Get an Office Space

When beginning a brokerage firm in India, it is critical to get office space. Think about things like location, accessibility, infrastructure, and cost. Ensure that the office space meets regulatory criteria, provides a professional environment for clients, and has the facilities needed for trading activities and employee efficiency.

6. Cover all legal bases

It is critical to cover all legal bases while establishing a brokerage firm in India. Comply with SEBI regulatory requirements, obtain necessary licences and registrations, draft comprehensive client agreements, implement robust compliance and risk management systems, and seek legal counsel to ensure legal compliance with all applicable laws and regulations.

7. Name your Company

Naming your brokerage firm in India is a vital step. Choose a name that is distinct, professional, and consistent with your brand's image. Check if it complies with the Registrar of Companies (RoC) rules. Conduct a thorough check to ensure the name is not already registered, and consider trademark registration for further protection.


Finally, broking firms play an important role in the financial system by facilitating trading and investment operations for both individuals and enterprises. They offer a variety of services, including trade execution, investment advice, research, and portfolio management. Brokerages are classified as either full-service or cheap brokers, with each catering to a different set of customer requirements. Individuals should select a brokerage firm that matches their investing goals, risk tolerance, and preferences, whether it is the experience and direction of a full-service broker or the cost-effectiveness of a discount broker. Before making a decision, it is critical to carefully assess the services, costs, reputation, and regulatory compliance of brokerage firms.


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